Meghan & Harry setting up an ‘American Royal Family’ to rival Charles with ‘tour’ & ‘presidential’ rebrand, experts say
PRINCE Harry and Meghan Markle are trying to set up an “American Royal Family” to rival King Charles, a royal expert has claimed.
The couple this week launched Sussex.com to replace their Archewell.com website – using their royal titles and crest.
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Harry and Meg are trying to create an ‘American Royal Family’Credit: Alamy
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Their new website has ‘presidential tones’
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Meghan used the new site to reveal she will launch a new podcastCredit: Not known, clear with picture desk
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The couple have also used the royal crest
Archewell.com now automatically redirects to Sussex.com.
The website boasting ‘The Office of Prince Harry and Meghan’ will share “personal updates for the couple” that are not related to Archewell, sources say.
Royal biographer Angela Levin believes the Sussexes are using their rebrand to try to rival the firm.
Speaking to The Sun, she said: “It seems as though Meghan is trying to make an American Royal Family with Harry sort of following her.
“They’ve got this ridiculous ‘The Office of Prince Harry and Meghan’ which almost has presidential tones.
“They’re referring to their children as Prince and Princess and the use of the coat of arms is truly astonishing.
“They’re using what they told the world that they hated the most.”
The couple did not consult the royals before launching the rebrand, The Sun understands.
It comes as Harry and Meghan have landed in Canada to launch the Invictus Games
Harry is expected to tell crowds in a speech how much the country means to the royal duo, according to The Telegraph.
Meghan yesterday used their new website to reveal she will launch a new podcast months after her £18million deal with Spotify fell through.
The new agreement with American podcast network Lemonada Media will see the duchess front a new show.
Her old – and widely criticised – podcast Archetypes will be distributed by the firm.
In a statement, Meghan said: “I’m proud to now be able to share that I am joining the brilliant team at Lemonada to continue my love of podcasting.
“Being able to support a female founded company with a roster of thought provoking and highly entertaining podcasts is a fantastic way to kick off 2024.
Couple to come ‘under fire’ over royal crest
MEGHAN Markle and Prince Harry are set to come under fire for using their royal coat of arms in their US-based rebrand.
The Duchess of Sussex worked closely with the College of Arms in London to create the design, Kensington Palace said at the time it was first revealed after their royal wedding in May 2018.
The crest – which harks back to their royal life despite walking away to live in the USA – has a blue shield representing the Pacific Ocean and rays symbolising sunshine of California
The lion relates to the Duke of Sussex and a songbird supporting represents Meghan.
Beneath the shield is California’s state flower the golden poppy and Wintersweet and was also depicted on the duchess’ wedding veil.
The three quills illustrate the power of words and communication.
The royal crest has barely been used by the couple before.
And a royal expert tonight slammed the Sussexes for “cashing in” on the crest.
Angela Levin told The Sun: “They are cashing in on their royal connections that they say they hate so much.
“Queen Elizabeth II would be furious because they promised they wouldn’t do that.
“They should be stopped from using a title that they spent years insulting
“They left the Royal Family because they didn’t want anything to do with it but now realise they can use Sussex rather than Archewell.
“Four years after they left they are trying to be royal and also setting up the ‘Office’ of Prince Harry and Meghan, it is so hypocritical.
“It is pathetic, they couldn’t use SussexRoyal so they have found a way round it.”
“Our plan to re-release Archetypes so that more people can now have access to it, as well as launching a dynamic new podcast are well in the works.
“I’m so eager to be able to share it soon, and am overjoyed to be joining the Lemonada family.”
Ms Levin believes this launch is a sign that Meghan will “never be able to learn from her mistakes”.
She explained: “We’ve been down this road before. Meghan has already had a podcast and it flopped. We watched her be pushed aside by Spotify.
“But now she’s doing the same thing again expecting a different result.
“Meghan simply does not want to improve herself because she thinks she is perfect.”
Their fresh move to rebrand as Sussex.com comes after the Queen banned the couple from using ‘SussexRoyal’ after they stepped away from royal duty four years ago.
The Queen ordered the Sussexes to mothball it in the January 2020 exit settlement, when Meghan and Harry stopped being senior members of the royal family.
It seems as though Meghan is trying to make an American Royal Family with Harry sort of following her.
Angela Levin
But the new site still links back to the Sussex Royal website.
Visitors to that site see a notice that reads: “This site was established in 2020 and sets out the work streams of Prince Harry and Meghan, The Duke and Duchess of Sussex prior to their move to the United States.”
A link then takes the pair back to Sussex.com.
This is the first rebrand the couple have undergone since they launched Archewell in October 2020.
They had previously used Sussex Royal setting up a website and social media profiles.
Megxit terms mean the couple can use their Duke and Duchess titles but cannot use HRH in their new financial endeavours.
However, the couple has now been accused of “cashing in” on their royal connections – after using their royal crest.
MEGXIT TERMS
Meghan Markle and Prince Harry announced on January 8, 2020, they would be stepping down as ‘senior’ members of the Royal Family.
On January 18 it was announced that Harry and Meghan would “no longer be working members of Britain’s Royal Family”, and would not use their “Royal Highness” titles.
A Palace spokeswoman said the couple would no longer receive public money and that they would repay the £2.4million cost of refurbishing their cottage — Frogmore — in Windsor, Berks.
The following day, Harry said in a heartfelt speech: “Our hope was to continue serving the Queen, the Commonwealth, and my military associations without public funding. Unfortunately, that wasn’t possible.”
The Duke of Sussex said he had found the “love and happiness I had hoped for all my life” with Meghan.
The Duchess of Sussex worked closely with the College of Arms in London to create the design, Kensington Palace said at the time it was first revealed after their royal wedding in May 2018.
Earlier this month it was revealed the couple was making a last-ditch bid to rescue their £80million Netflix deal.
The Duke and Duchess of Sussex are planning “unscripted” shows and a film after experts dubbed their deal with the streaming giant a “ticking time bomb”.
Harry and Meghan signed a deal with Netflix in 2020, but rumours have been swirling that it had been a flop.
The couple then last week headed along to a film premiere for a Paramount Pictures film – the streaming giant’s opposition – with experts claiming they were “desperate to be seen”.
However, a Netflix boss said earlier this month that the Sussexes “actually have a bunch in development”.
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The swish new site features an image of the couple