Staff at ITV are said to be growing angrier as the row over cuts on key shows such as Loose Women and Lorraine continues, with insiders fearing a drop in standards

ITV staff fury grows over 220 job cuts and ‘death of daytime’ as CEO pockets £4million salary(Image: Ken McKay/ITV/Shutterstock)

ITV staff fury is growing as the row over sweeping cuts to Loose Women and Lorraine continues to rage. Recriminations are becoming increasingly bitter over the channel’s axing of 220 jobs, with insiders insisting viewers will notice a drop in standards.

Many are blaming chief executive Carolyn McCall for the “death of daytime” and have criticised her for pocketing a massive £4million salary, including bonus, last year. There is also widespread anger that the cost-savings, which will radically change ITV ’s daytime schedule from January, were not delivered by Ms McCall to staff gathered in London’s Television Centre, on Tuesday.

A Good Morning Britain source said: “She could have walked the 400 yards to the studio to explain to folk in person.” But a channel spokeswoman said ITV Studios MD Julian Bellamy personally wanted to deliver the news: “It was really important to him that he shared this news directly in the way he felt appropriate. This is also very much in line with best practice HR given the sensitivity of the situation.”

Loose Women will feel the effect of the changes(Image: Ken McKay/ITV/Shutterstock)

They said ITV boss Kevin Lygo made the decision to shake-up the schedules. It comes as the channel was rocked by a series of other developments including:

Claims that standards across Lorraine and Loose Women in particular will go into a “death spiral” leaving viewers short-changed.
Outrage over stars on shows such as This Morning keeping their well-paid jobs while hundreds are sacked.
Fears of strikes among heavily unionised GMB studio crew and technicians.

On screen, viewers will see huge changes to the daytime schedule. Lorraine is the worst hit. It will run for 30 weeks, not 50 weeks a year, and will be slashed from an hour to 30 minutes each day.

Loose Women will stay at the same running time but will also be cut to 30 weeks. This Morning will remain the same length and frequency. Meanwhile Good Morning Britain will be extended by 30 minutes, to run from 6am to 9.30am. For the 22 weeks of the year Lorraine is not airing, it will go on until 10am.

A source said: “It’s not a case of viewers seeing less of their shows… it’s impossible to see how the high standards will remain the same. Some staff believe Loose Women and Lorraine in particular will enter a death spiral… it’s just so sad. Just a handful of people will be working on each of those two programmes which has huge ramifications for how they are going forward.”

All the shows are now going to be made under one roof. An insider asked: “If that’s the case, will Loose Women really still have a live audience…will there be the capacity for that? Everyone doubts it, not least because of the manpower needed to oversee it. Also, there is a huge amount of background work which goes into securing guests… in the new climate how does that continue with barely any staff?”

ITV sources insist that they want “minimal change” for viewers. The source said: “It’s early days and we are currently consulting but we don’t want to alienate our viewers and it’s hoped there will be minimal change on screen. Daytime is hugely important to our viewers.”

The Loose Women panel, including Coleen Nolan, GK Barry and Frankie Bridge, are also expected to see shifts dwindle, especially those who live outside London and charge for travel and hotels. Glam squads are also expected to be axed with stars expected to use in-house make-up.

An insider said: “To be honest there is very little sympathy for stars having their glam squads cut among the rank and file staff, in fact there is a lot of anger that on the whole the channel’s biggest stars are all keeping their jobs – and their exorbitant salaries – while others suffer.”

They added: “It’s no secret that stars on This Morning such as Ben Shephard and Cat Deeley are on huge salaries. Many believe they should offer to take cuts, or at least when their contracts are next negotiated.”

On the whole, This Morning is unaffected by the sweeping cuts. It will remain in its 10am-12.30pm slot on weekdays although questions remain over whether standards will be maintained.

The current Good Morning Britain team was particularly hard hit – of the 133 staff who currently make the early-bird magazine show, hosted by Susanna Reid, Richard Madeley and Ed Balls, just 38 will make the move to ITN which will now produce the show.

One source on the show said: “Lots of the studio crew and technicians will be the hardest hit with ITN taking over their roles. A lot of them are unionised and there is a fear among ITV that industrial action could be an option.”

GMB will be re-homed within ITN’s Gray’s Inn Road headquarters in Central London. Staff working on all shows are expected to “carry on as normal” until the plans are formalised.

A source said: “It’s a mutinous atmosphere to say the least and far removed from the happy, cheery image that ITV Daytime usually evokes.” The Mirror revealed this week staff on Lorraine were particularly worried their main host could quit.

Contrary to reports she was happy to see her hours cut “to spend more time with her family”, insiders say she is devastated for the team on the show being decimated. “They are a tight bunch on Lorraine and the agony is palpable,” said one.