Spice Girls’ former manager Simon Fuller is reportedly exploring a reunion for the pop group as digital avatars, in a similar fashion to ABBA’s successful hologram show

Spice Girls manager’s drastic action amid reunion hopes and ‘stubborn’ Victoria(Image: Getty Images)
Talks are underway for the Spice Girls to make a comeback – but not in the usual way. Their former manager, Simon Fuller, is reportedly exploring the possibility of bringing the iconic group back as digital avatars, following the path set by ABBA’s successful hologram residency.
Sources have revealed that Fuller has pitched this cutting-edge concept to the band, envisioning lifelike holograms of Geri Halliwell-Horner, Mel B and Mel C, Emma Bunton, and Victoria Beckham performing their greatest hits. Although Victoria opted out of their 2019 tour, insiders say she’s open to this new approach as long as all the other members are on board. One insider shared: “Simon is eager to pull off one final spectacle with the Spice Girls, and this is his latest brainchild.

Simon is hopeful for a Spice Girls reunion(Image: SWNS)
“He was the mastermind behind ABBA’s groundbreaking digital shows and believes this strategy would suit the Spice Girls perfectly. Touring again seems doubtful – Victoria, for instance, isn’t likely to return as a full-time member – so this could be their best chance to reunite.”
According to the source, the band responded positively when Simon introduced the idea. “Even Victoria said she’d support it if everyone else agreed. She wouldn’t stand in the way,” they added.
Fuller reportedly sees this venture as a way for the group to generate income effortlessly while also connecting with a brand-new generation of fans. “It’s an incredibly exciting concept, and he’s confident it can be pulled off,” the inside told The Sun.

Simon knows that Victoria will not join the reunion(Image: AFP/Getty Images)
The concept echoes the pitch Simon made to ABBA nearly a decade ago, though they eventually went with an even more futuristic show. ABBA’s hologram residency in East London has been a huge hit and continues into its third year.
Victoria herself has previously voiced support for a virtual Spice Girls residency. When asked on American television in 2022 about the idea, she responded, “That is a great idea.”
Meanwhile, it was recently reported that Geri had a secret meeting with Simon in Miami, where they discussed plans for a 2026 reunion – marking 30 years since the release of their debut single, “Wannabe.”
Earlier this year, Mel C also hinted at a reunion, saying, “We have to do something special. Obviously, I can’t say too much but we are talking about things. Hopefully a nice little world tour.”
The Mirror has reached out to Simon’s representatives for comment on this story.
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