Gino D’Acampo appeared on ITV Loose Women on Wednesday afternoon alongside panellists Kaye Adams, Frankie Bridge, Kelly Brooks, Kelly Holmes

Loose Women hosts were left taken back as Gino D’Acampo made an ‘awkward’ remark about an on-screen ‘kiss rule’.

During Wednesday’s episode of the ITV hit chat show, panellists Kaye Adams, Frankie Bridge, Kelly Brooks, Kelly Holmes were joined by the Italian TV chef, 48, as he promoted his new cook book.

However just seconds after appearing on the panel, things took a turn as Gino went around a gave each of the presenters a kiss on the check.

It appears as though he broke a rule as he went on to reveal: “They told me ‘please don’t kiss the ladies on the table’ but what kind of Italian would come on the show without kissing the ladies. The rules are rubbish.”

The panellists laughed off the remark as Kelly turned to Gino and joked: “Well I think you’ve just got fired.” Everyone burst out laughing as a baffled Gino questioned: “What, for a kiss?”

Gino D’Acampo appeared on Loose Women on Wednesday(Image: ITV)

Viewers watching at home wasted no time sharing their reaction online as one viewer took to X, formally known as Twitter and pointed out: “That was very awkward…. #loosewomen Frankie looked uncomfortable.”

#Another commented: “#loosewomen Gino being so careful with his innuendo today.” One wrote: “Careful Gino they’ll be wanting to cancel you. #loosewomen.” Meanwhile another asked: “Do you really think they told him not to kiss them?? #Loosewomen.”

Talk soon turned to Gino’s ‘ultimate air fryer cookbook’ that has quickly become one of Sunday Times Bestsellers. Kaye was quick to point out: “So you say what type of Italian doesn’t give someone a kiss when they greet them but what kind of Italian uses an airfryer.”

Pointing at the book, Gino insisted: “An Italian who made a hell of a lot of money.” Kaye jumped in: “At least you are honest.”

Gino’s remark comes following the Gregg Wallace controversy surrounding allegations of inappropriate comments to female contestants.

Gregg has been hit with allegations of inappropriate comments to female contestants(Image: BBC)

The former MasterChef presenter, 60, has recently been embroiled in scandal after a number of people stepped forward to claim he had used inappropriate sexual language on the set of his BBC show.

Attempting to address the allegations, Gregg released a string of videos to his Instagram Stories in which he argued those making claims against him were “a handful of middle class women of a certain age” but he later apologised for the remark.

Meanwhile, Celebrity MasterChef Christmas specials have been dropped from TV schedules. The BBC has confirmed that it will not air the previously recorded specials, Radio Times reports.

Two episodes, titled Celebrity MasterChef Christmas Cook Off and MasterChef Meets Strictly Festive Extravaganza, were due to air over the Christmas period, but have since been pulled after the BBC faced mounting pressure.