With Meghan Markle pressing ahead with her As Ever lifestyle brand, reports have suggested Prince Harry could soon follow in her footsteps with his own commercial brand – but one expert has given him a warning

Prince Harry(Image: Getty Images)
Prince Harry could spark a brand new royal row with his potential new career move, according to an expert. While wife Meghan has basked in the limelight by pressing ahead with the launch of her As Ever business, the same can’t be said for her husband, who appears to have taken a back seat after the couple seems to have decided to pursue different career paths.
However, reports have suggested that all that could be set to change as he attempts to find a ‘new purpose’. It is reported that Harry could be launching his own commercial venture in the next few months, while also concentrating on his Invictus Games Foundation.

Prince Harry on a surprise trip to China (Image: Trip.com Group Envision 2025/Travalyst)
There are no details so far on what the venture could be, which will be one of the first tasks for the Sussex’s newly formed team of advisors. But former BBC royal correspondent Jennie Bond has said that if Harry wants to follow a money-making route, it could prove very tricky.
She told the Mirror: “Personally, I think this commercial route opens him up to all sorts of accusations of trading on his royal status which would make him an even angrier young man than at present. I think Harry is still trying to figure out where he goes from here. By normal standards, he’s a very rich man, but life in Montecito doesn’t come cheap, especially with all the security costs he deems necessary.

Harry with wife Meghan, who has launched her own lifestyle brand (Image: Getty Images for W+P)
“So is he content for his wife to be the breadwinner while he concentrates on the children and charity work? There’s nothing wrong with that but he might feel he needs to pursue commercial ventures too.”
Prince Harry’s recent appearances have seen him promote his charitable and non-profit causes. Earlier this month, he appeared at an event in Las Vegas to promote the Diana Award. While earlier this week, he unexpectedly turned up at a travel conference in Shanghai and gave a speech on sustainable travel in his role as co-founder of Travalyst.
And Jennie added: “There’s nothing wrong with being a stay-at-home dad and using his influence to help charities around the world. He’s brilliant at interacting with people and at just being Harry. He should perhaps stick to what he’s born to, trained for and truly good at.”

Harry with his children Prince Archie and Princess Lilibet (Image: INSTAGRAM)
Harry’s trip to China marked his first visit to the country and came on the same day his estranged father King Charles landed in Canada for a historic visit.
But Jennie explained: “Fortunately it seems not to have overshadowed Charles and Camilla’s trip to Canada. In fact, it seems to have made very little news at all. If the idea was to garner as much publicity for the cause as possible, it would seem to have fallen rather short.
“There was no advance information about it and not much of a splash when he was there. But he is clearly employed by Travalyst to make keynote speeches like this, and I’m sure he made a good job of it. The timing of the conference would have been coincidental to the King’s trip to Canada, certainly not deliberate.
“However, the irony of flying across the world to promote sustainable, environmentally friendly travel is hard to ignore. Surely a video speech would have been more ethical?
“The same criticism could be lobbed at William flying around the world to host the Earthshot Awards but sometimes it just raises the profile in a way nothing else could. I’m not sure that Harry’s presence did the same.”
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