After ITV announced a major shakeup to it’s daytime television shows, it’s feared Loose Women’s cast could be cut by up to a third with the show being reduced across the year

The Loose Women lineup could be cut(Image: Ken McKay/ITV/Shutterstock)

Major changes are coming to ITV, and it could spell bad news for a number of popular presenters. It was announced recently that the organisation is having a massive shake-up with how its daytime TV will feature, and it appears the Loose Women crew could feel the full force of the switches.

ITV daytime is set to look very different in a few months following the announcement of the huge change. It sees a rejig of a number of shows, including Good Morning Britain. ITV news and magazine shows usually run from 6am to 1.30pm weekdays and include the breakfast show followed by Lorraine, This Morning and Loose Women.

However, from January 2026, Good Morning Britain will be extended by 30 minutes to run from 6am to 9.30am daily. The change also sees Lorraine Kelly’s show cut in half.

It will now run from 9.30am until 10am, and only be on our screens for 30 weeks of the year – the same amount of weeks as Loose Women will now air.

Loose Women will only air for 30 weeks a year

It’s thought up to a third of the 26-strong pool of Loose Women presenters could now face losing their job. A source told The Sun: “Everyone is completely gutted and in shock.

“We can’t believe they would dismantle these brilliant shows. It’s the death of daytime TV.”

Another added: “There’s no way all the Loose Women will be needed now there’ll be far fewer episodes to fill.”

Despite the on-screen show being cut, Loose Women: The Podcast will continue and provide more work for the cast.

The overhaul was announced yesterday by Kevin Lygo, managing director of ITV’s media and entertainment division. He said: “Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.

“These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever.”

He added: “I recognise that our plans will have an impact on staff off screen in our Daytime production teams.

“We will work with ITV Studios and ITN as they manage these changes to produce the shows differently from next year, and support them through this transition.

“Daytime has been a core element of ITV’s schedule for over 40 years and these changes will set ITV up to continue to bring viewers award winning news, views and discussion as we enter our eighth decade.”