ITV have announced huge changes to their Daytime output, including Good Morning Britain, Lorraine, This Morning and Loose Women amid fears of money-saving cuts at the broadcaster

ITV daytime will look very different in a few months with huge changes coming to shows including Good Morning Britain. The ITV news and magazine shows usually run from 6am to 1.30pm weekdays and include the breakfast show followed by Lorraine, This Morning and Loose Women.

From January 2026, Good Morning Britain will be extended by 30 minutes to run from 6am to 9.30am daily. While Lorraine Kelly’s show has been cut in half and will now run from 9.30am until 10am. Not only that, but the programme will only air for 30 weeks of the year

During the weeks Lorraine is not on air, Good Morning Britain will run from 6am to 10am. This Morning will remain in its 10am-12.30pm slot on weekdays throughout the year, while Loose Women will be in the 12.30-1.30pm slot for a seasonal basis of 30 weeks too.

Lorraine Kelly returned to work this week after undergoing surgery earlier this month ( 
Image:
ITV)
Kevin Lygo, Managing Director of ITV’s Media and Entertainment Division, explained of the huge changes: “Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.

Loose Women will only air 30 weeks of the year ( 
Image:
Ken McKay/ITV/Shutterstock)
He added: “We will work with ITV Studios and ITN as they manage these changes to produce the shows differently from next year, and support them through this transition. Daytime has been a core element of ITV’s schedule for over 40 years and these changes will set ITV up to continue to bring viewers award winning news, views and discussion as we enter our eighth decade.”

The expanded Good Morning Britain will see a mix of news, interviews, debate and competitions as well as more regional news and more investigations as well as more analysis of the biggest stories of the day.

GMB will be made by a special team within ITV News at ITN whilst Lorraine, This Morning and Loose Women will continue to be produced by ITV Studios. It will be broadcast from a new location in central London. ITV Studios is now working with its Daytime teams that will see the three shows produced by one team sharing resources and operations.

Lorraine recently made her return to work following an operation. Speaking about it on her show, she said: “Well, it was keyhole surgery to get rid of my ovaries and fallopian tubes, keyhole is amazing.

“I’ve got three new holes in my body which are fantastic, all healing beautifully … I’m all good, absolutely fine, I’ve had it before and I was fine. I only stayed in for one night but so well looked after, I couldn’t have asked for better care. Obviously when I went home, Steve had to do everything. So I’m not even allowed to hoover, apparently, not allowed to lift anything.”

Lorraine’s show was covered by guest presenters in her absence but she has yet to break her silence about her show changes.