Holly Willoughby’s media company owes £377,000 in tax, court hears

Former This Morning host Holly Willoughby set up media company Roxy Media with her husband Dan Baldwin to specialise in managing media client

Holly Willoughby and her husband Dan Baldwin
The media production and management firm once run by the TV presenter and husband Dan Baldwin, was issued with a winding-up order earlier this year(Image: Instagram)

Holly Willoughby’s media company owes £377,000 in tax, the High Court has heard. Roxy Media, the media production and management firm once run by the TV presenter and her TV producer husband, Dan Baldwin, was issued with a winding-up order earlier this year, according to court filings.

The order means that His Majesty’s Revenue & Customs (HMRC) could seek to shut down the business over unpaid taxes.

An HMRC spokeswoman previously said: “We take a supportive approach to dealing with customers who have tax debts and only file winding-up petitions once we’ve exhausted all other options, in order to protect taxpayers’ money.”

Ms Willoughby did not attend the short hearing on Wednesday, where Chief Insolvency and Companies Court Judge Briggs approved a 12-week adjournment.

Roxy Media must pay by then the £377,000, which has been reduced from an unknown amount.

Holly starred alongside Bear Grylls in Celebrity Bear Hunt
Holly starred alongside Bear Grylls in Celebrity Bear Hunt

In response to a request from HMRC to adjourn the hearing, Judge Briggs said: “OK, that’s fine, you have until July 9.”

The former This Morning host set up the company with her husband to specialise in managing media clients. Holly stepped down from ITV’s This Morning in October 2023 after 14 years at the host. Last month it was announced that Dancing On Ice,, which she also presented, was being “rested” with “no current plans for another series.”

Holly began presenting the ice skating show in 2006, alongside Phillip Schofield, who resigned from ITV in 2023. It marked the first time Holly has been left without an ITV show in 21 years.

She went on to host Celebrity Bear Hunt for Netflix in her first major role away from the station.

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