ITV’s Good Morning Britain has been on the air since 2014 and has boosted the profiles of the likes of Susanna Reid and Piers Morgan – but the long-running series could be getting a major overhaul
A report has suggested there could be major changes coming to Good Morning Britain(Image: ITV)
There are fears of a “mutiny” at ITV over plans to revamp breakfast news show Good Morning Britain. The topical news show has been on the air since 2014 and features Susanna Reid, Richard Madeley and Kate Garraway as regular hosts.
However, things are tipped to change at the Television Centre in London, where the ITV show is filmed—and there will be a major “shake-up” over the way the show is filmed. It has been suggested that the overall aesthetic of the show could be changed to be more hard-hitting and in line with ITV’s news reports, which are produced by ITN.
It has been suggested that a new studio could be constructed to house the morning show, sparking alarm among staff that this could affect roles behind the scenes. Changes are said to be in consideration in the hope that the ITV show can overtake BBC Breakfast, which regularly pulls in over one million viewers each morning, compared to around 700,000 for GMB.
The suggestion of changes comes months after former ITV News boss Andrew Dagnell was appointed director of news and current affairs at ITV. While Unions reportedly expressed “concern” in a memo to staff.
Piers Morgan flounced off Good Morning Britain and then quit in 2021 after throwing a strop about Meghan Markle(Image: ITV)
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The Daily Mail reported the rumours of changes with a source telling the outlet: “Obviously any talk of major change starts panic – lots of the staff were immediately worried about the security of their jobs.
“This is about streamlining ITV’s news output across the whole day, and having separate teams doubling up just doesn’t make sense. So it may well be that some correspondents end up appearing across the whole day’s schedule, rather than being specifically attached to GMB or ITV News.
“There could be a new set and a new feel, and a more continuous feel to ITV’s news bulletins throughout the whole day as a result. But people are very much likely to lose their jobs, so there is a lot of upset, anger and in some cases, mutiny.”
One of Good Morning Britain’s biggest stars was Piers Morgan who served as an anchor on the show from 2015 until 2021 and was known for his outspoken opinions. His inclusion on the show helped GMB reach some of its biggest ratings in it’s 11 years history.
However, he sensationally walked away from the show four years ago after hitting out at the Duke and Duchess of Sussex after they gave an interview with Oprah Winfrey. Piers sparked a backlash when he criticised Meghan Markle after she opened up about past mental health struggles during her interview.
Quitting the show, he later wrote on X: “On Monday, I said I didn’t believe Meghan Markle in her Oprah interview. I’ve had time to reflect on this opinion, and I still don’t. Freedom of speech is a hill I’m happy to die on.”
Piers has struggled to find steady work since leaving the ITV show, however, as he joined News UK’s TalkTV channel – only for the network to be wound down. He now broadcasts a show on YouTube.
Piers has enjoyed viral success, however – particularly with an interview with Scottish lawyer Fiona Harvey, who is suing Netflix as she claims she was defamed by their hit show Baby Reindeer.
