Carol McGiffin tears into Loose Women and says she knows reason behind ITV budget cuts

Former Loose Women star Carol McGiffin has slammed the ITV show and others including This Morning and Good Morning Britain as ‘rubbish’

Carol McGiffin slams Loose Women and unveils real reason behind ITV budget cuts
Carol McGiffin slams Loose Women and unveils real reason behind ITV budget cuts(Image: Ken McKay/ITV/REX/Shutterstock)

Carol McGiffin hasn’t held back in her criticism of ITV’s daytime lineup, branding shows like Loose Women, This Morning, and Good Morning Britain as “rubbish” and out of touch with audiences.

Speaking on Dan Wootton’s Outspoken podcast, the former Loose Women regular, who appeared on and off between 2000 and 2023, slammed ITV for reportedly trying to win back viewers by bringing in influencers.

“They can stand there and say, ‘The reason that we’re suffering is because of online TV, people don’t watch TV anymore, they go online for news or entertainment or anything, or streaming services,’” she said. “Maybe it’s just because it’s rubbish and they just aren’t very good at it anymore. They don’t consider that.”

Carol returned to Loose Women with high hopes, but was left disappointed. “When I went back to Loose Women, I thought, ‘This is great, we might be able to make Loose Women great again.’ But it just proved completely impossible.”

Carol McGiffin hasn’t held back in her criticism of ITV’s daytime lineup
Carol McGiffin hasn’t held back in her criticism of ITV’s daytime lineup(Image: Ken McKay/ITV/REX/Shutterstock)

She added: “Sometimes, if I’ve ever seen anything on This Morning or on YouTube or whatever, you just think, ‘This is ridiculous! This is not popular. This is not what people want.’”

Taking aim at ITV’s strategy, she said: “They really don’t know what people want, and they tell them what they want all the time and they give it to them and force it down their throats.”

She also criticized ITV’s assumption that influencers would attract younger viewers: “A lot of young people never watch television… The fact that ITV thinks, ‘If we get all these young influencers on, everyone’s going to start watching daytime TV,’ is just ridiculous.”

Addressing recent job cuts and shortened programming – Loose Women will air just 30 weeks a year from 2026 – Carol said she feels “really bad” for those affected but questioned the dramatic reactions from her former co-stars.

Carol has slammed Loose Women as 'rubbish'
Carol has slammed Loose Women as ‘rubbish’(Image: Ken McKay/ITV/Shutterstock)

“The Loose Women are apparently raging about it – I haven’t spoken to any of them about it. They are like, ‘We were kept in the dark.’ They never know what’s going on. Loose Women is the poor relation so is suffering the most.”

She added: “I do feel for them, but I don’t buy into this, ‘All their worlds have fallen apart because this show has ended.’ Hang on a minute – what did you expect? Did you think it was just going on forever? Especially in the way it is.”

Carol’s comments come as ITV is making significant cuts to its daytime programming, including reducing the number of weeks that Loose Women and Lorraine air, as well as merging the production teams behind Lorraine, This Morning, and Loose Women.

These changes are part of a broader cost-cutting effort, which will also see some presenters like Andi Peters and Jeff Brazier no longer sent on location for competitions. The changes have led to staff redundancies and concerns about the future of the shows.

Related Posts

🔥 NEWEY’s INSANE Upgrades for Alonso’s AI-Powered Car – The Ultimate Game Changer!

The Future of Formula 1: AI, Adrien Newey, and the Aston Martin AMR25 Formula 1, a sport known for its cutting-edge technology and the skill of its…

Exclusive Leak: Leclerc’s Hidden Discussions with Mercedes Exposed!

The Future of Charles Leclerc: Could Mercedes Be His Next Destination? Charles Leclerc’s relationship with Ferrari has been a topic of discussion throughout the 2022 Formula 1…

Ferrari’s secret Mugello test has finally been revealed, and the shocking truth about the SF-25’s hidden issue is out! What did the team uncover? Find out the real problem that could be affecting Ferrari’s performance this season, and why it could mean big trouble for their championship hopes.

Ferrari’s Bold Rear Suspension Upgrade: A Pivotal Moment in Their 2025 Campaign It wasn’t just another filming day at Mugello. Ferrari’s SF25 wasn’t there simply for promotional…

Red Bull’s New CEO and Verstappen Set to Conquer Spa – Is Total Dominance Imminent?

The Silent Strategic Alliance: Max Verstappen, Laurent Mekies, and the Future of Formula 1 Formula 1 is a sport that thrives on speed, precision, and the thrill…

Lewis Hamilton’s Secret Ferrari Plans Exposed: Is a Major Takeover in the Works? The Latest Shock Move That Could See the F1 Champion’s Boldest Career Decision Yet – How This Could Redefine His Legacy in Motorsports!

Lewis Hamilton’s Struggles with Ferrari: A Tale of Hope and Frustration When Lewis Hamilton made the decision to join Ferrari in what was widely anticipated to be…

The F1 season resumes with a big question mark over Red Bull’s performance without Christian Horner and Ferrari’s massive upgrade. Could these changes reshape the championship race? Get ready for unexpected twists and a whole new level of competition.

he Race Is On: F1’s Return to Spa and Ferrari’s Crucial Weekend Ahead The 2025 Formula 1 season continues to unfold, and with the Belgian Grand Prix…