In the world of fashion and cosmetics, the name Victoria Beckham resonates with elegance and style. However, recent financial reports tell a different story.
Victoria Beckham, renowned fashion designer and wife of soccer legend David Beckham, has faced substantial losses in her business ventures.
But in the midst of adversity, Victoria Beckham is not giving up on her business ambitions.
The former Spice Girl recently announced that she is ready to launch a new product for her brand, Victoria Beckham Beauty.
As Victoria Beckham embarks upon the journey of another new product-based venture, it will be interesting to see her take on the growth of her company.
Let’s delve deeper into the story and unveil some key information about her new beginnings.
A bold move by David Beckham’s wife Victoria Beckham
While many might have expected Victoria Beckham to take a step back after such significant losses, she’s done just the opposite.
David Beckham’s partner and entrepreneur recently took to Instagram to unveil a bold move that is poised to change the course of her business empire.
She announced the upcoming launch of a new fragrance collection as a part of her brand, Victoria Beckham Beauty.
Alongside posting her photo, Victoria captioned, “COMING SOON TO VICTORIA BECKHAM BEAUTY @VictoriaBeckhamBeauty. Photographed by @StevenKleinStudio”
The fragrance range is being teased on the business website of Victoria Beckham Beauty, with users able to sign up for a waitlist.
The fragrance collection, set to launch on September 29, 2023, is generating significant buzz.
The teasers on Victoria Beckham Beauty’s website have attracted scores of eager fans.
It’s worth noting that Victoria Beckham founded her beauty brand alongside industry veteran Sarah Creal in 2019.
While the brand initially gained recognition for its eye and lip products, this foray into fragrances represents a bold expansion.
Victoria Beckham’s journey as an entrepreneur
The $450 million rich former Spice Girl launched her eponymous fashion label in 2008, beginning her journey in the fashion and beauty industry.
In 2019, she ventured into cosmetics with Victoria Beckham Beauty, focusing on eye color cosmetics at first before expanding to lip products.
Although, she has sustained financial losses; she looks confident ahead of her new product launch.
It is to be noted that Victoria Beckham’s company, Victoria Beckham Holdings Ltd. reportedly recorded a staggering loss of $7.1 million in 2021.
Although, it was a jump from $10.45 million losses in 2020, it adds up to a cumulative loss of approx. $80.7 million.
Though her decision to launch a new fragrance collection despite facing financial losses is a risky one, she is a savvy businesswoman with a strong brand.
With a brand known for elegance and style, it’s safe to say that this new venture is set to captivate fragrance enthusiasts and loyal fans alike.
Also, along with the support of her husband and astute businessman, David Beckham, she has a good chance of success.
