Is David Beckham the person behind the illeg@l perfume production company currently under police investigation? (video)

Somewhere scenic in the British countryside, David Beckham rolled out of bed, made a cup of tea,

and started his morning the same way you did: checking GQ.com for the best Prime Day deals 2024 has to offer.

Well, okay, maybe not—but as of this morning, the legendary British footballer has a vested stake in the success of Amazon’s annual savings bonanza.

To understand 2024’s least-expected Prime Day cameo, think back to October of last year, when Beckham first brought his line of affordable colognes stateside.

To say they caused a bit of a ruckus is a severe understatement. Celebrity-backed grooming ventures are hit or miss,

but Beckham’s fragrances were specially formulated with his globetrotting sense memory in mind, lending them an idiosyncrasy absent from typical A-list cash-grabs.

Better yet, at $50 a pop, each felt as friendly and approachable as the guy with his name on the bottle.

Infinite Aqua Eau De Parfum Natural Spray

$55.00, Amazon

So you can imagine our surprise and delight when the entire range popped up on Amazon for a staggering 50% off. Infinite Aqua brings citrus and sea brine before shifting to florals with earthy notes. Aromatic Greens offers lush muskiness underlined by cedarwood and patchouli, while Refined Woods aims for a spicy warmth, highlighted by cardamom, vetiver, and tonka. For anyone who takes their scent rotation seriously, it’s worth noting that all three scents are eau de parfum instead of the weaker eau de toilette. Translation: their fragrance should last all day, rather than tapping out at halftime.

It’s a bit too soon to dub it the best cologne deal Prime Day has in store—the day is young, and the competition is fierce. But David Beckham launched his first scent back in 2005, making his run in the fragrance space almost as long as his 20 years of football dominance. If you’re going to trust anyone to upgrade the colognes on your bedside bureau, it might as well be the man with a golden right foot—and the MVP-caliber nose.

Aromatic Greens Eau De Parfum Natural Spray

$55.00, Amazon

Refined Woods Eau De Parfum Natural Spray

$55.00, Amazon

For every other worthwhile deal on our radar, head over to our massive list of the best Prime Day deals 2024 has to offer. To receive all our shopping intel going forward, subscribe to the GQ Recommends newsletter.

Related Posts

Ted Kravitz Calls Out Christian Horner’s Baffling Comments on Max Verstappen’s F1 Future — What Really Went Wrong?

Red Bull Racing team principal Christian Horner would have been one of the most uncomfortable people in the paddock after the Austrian Grand Prix. Christian Horner could only…

Could Max Verstappen’s Stunning Move After the Austrian GP Signal the End of His Time with Red Bull? Find Out What’s Really Behind It

Max Verstappen’s future at Red Bull could be under scrutiny after he struggled throughout the Austrian Grand Prix. Red Bull arrived at their home race having won…

Unexpected apology from Sky Sports F1 host to Max Verstappen shocks fans following a heated moment during the Austrian Grand Prix — what really happened behind the scenes?

Photo: © IMAGO Sky F1 reporter Craig Slater issued an apology to reigning F1 champion Max Verstappen during a conversation over his championship hopes last weekend. Red Bull’s star…

Unexpected twists unfold at Red Bull as George Russell reveals secret talks between Verstappen and Mercedes — could this shake up the F1 championship like never before? Discover the latest explosive developments now!

The 2026 F1 Driver Market Drama: Mercedes Chasing Max Verstappen, Russell’s Bold Move, and a Grid in Flux Formula 1’s 2026 driver market is heating up in…

Despite a thrilling Austrian Grand Prix win, Damon Hill warns Lando Norris faces a critical challenge that could overshadow his recent triumph. What is it?

Lando Norris cut into Oscar Piastri’s championship lead by winning the Austrian Grand Prix last weekend. Norris’ third victory of 2025 reduces the deficit to 15 points…

The Austrian Grand Prix took a dramatic turn when Christian Horner made statements that shocked fans worldwide, leading to an outcry urging Max Verstappen to reconsider his position at Red Bull, with many suggesting it’s time for him to move on to a different team in pursuit of fresh challenges.

Red Bull Racing team principal Christian Horner knows he has a worrying dilemma on his hands. The Austrian Grand Prix was supposed to be a happy homecoming for Red Bull….