Somewhere scenic in the British countryside, David Beckham rolled out of bed, made a cup of tea,

and started his morning the same way you did: checking GQ.com for the best Prime Day deals 2024 has to offer.

Well, okay, maybe not—but as of this morning, the legendary British footballer has a vested stake in the success of Amazon’s annual savings bonanza.

To understand 2024’s least-expected Prime Day cameo, think back to October of last year, when Beckham first brought his line of affordable colognes stateside.

To say they caused a bit of a ruckus is a severe understatement. Celebrity-backed grooming ventures are hit or miss,

but Beckham’s fragrances were specially formulated with his globetrotting sense memory in mind, lending them an idiosyncrasy absent from typical A-list cash-grabs.

Better yet, at $50 a pop, each felt as friendly and approachable as the guy with his name on the bottle.

Infinite Aqua Eau De Parfum Natural Spray

$55.00, Amazon

So you can imagine our surprise and delight when the entire range popped up on Amazon for a staggering 50% off. Infinite Aqua brings citrus and sea brine before shifting to florals with earthy notes. Aromatic Greens offers lush muskiness underlined by cedarwood and patchouli, while Refined Woods aims for a spicy warmth, highlighted by cardamom, vetiver, and tonka. For anyone who takes their scent rotation seriously, it’s worth noting that all three scents are eau de parfum instead of the weaker eau de toilette. Translation: their fragrance should last all day, rather than tapping out at halftime.

It’s a bit too soon to dub it the best cologne deal Prime Day has in store—the day is young, and the competition is fierce. But David Beckham launched his first scent back in 2005, making his run in the fragrance space almost as long as his 20 years of football dominance. If you’re going to trust anyone to upgrade the colognes on your bedside bureau, it might as well be the man with a golden right foot—and the MVP-caliber nose.

Aromatic Greens Eau De Parfum Natural Spray

$55.00, Amazon

Refined Woods Eau De Parfum Natural Spray

$55.00, Amazon

For every other worthwhile deal on our radar, head over to our massive list of the best Prime Day deals 2024 has to offer. To receive all our shopping intel going forward, subscribe to the GQ Recommends newsletter.