David Beckham has joined forces with the likes of athletes Shaunae Miller-Uibo and Noah Lyles to front Adidas’ latest campaign.
In new shots, the retired footballer, 46, cut a sporty figure as he modelled the new ULTRABOOST-21 sportswear.
David appeared in his element as he pounded the pavement in a white zip-up top, black leggings and pink sock from the running collection.
David takes part in a 30-second film to encourage the running community to try the new ULTRABOOST 21 for themselves and experience the ‘runner’s high’.
Framed around two girls’ struggle for motivation, the film’s narrative emphasises the inclusivity of running and its ability to make people feel more positive and energised, both physically and mentally.
It comes after David and his wife Victoria, 46, have been reaping the rewards of their empire as a new company filing reveals they paid themselves £14.5million in dividends.
In the year before the coronavirus pandemic hit, it appears the couple enjoyed a bumper 12 months following success in both of their companies.
The couple relaxed the purse strings and took an increase of £3.4million in dividends from David’s company compared to 2018.
David’s global brand management company DBVL is now is fully independent following the buyout of XIX Entertainment’s 33 per cent stake in 2019.
The company, which supports the David Beckham brand, enjoyed a revenue increase of £600,000 to £16.2million for the year thanks to licensing and brand partnerships.
Throughout the year David’s brand launched DB Eyewear and production company Studio 99, as well as the build-up to the launch of Inter Miami CF.
The father-of-four shares Brooklyn, 21, Romeo, 18, Cruz, 15, and Harper, nine, with wife Victoria.
The family jetted to the US by private jet to see in the New Year in Miami with son Brooklyn’s fiancée Nicola Peltz.
The collaboration between David Beckham, Shaunae Miller-Uibo, and Noah Lyles for Adidas’ latest campaign has been a resounding success. The trio exuded sporty elegance in the new ULTRABOOST-21 sportswear collection, showcasing the perfect blend of style and functionality. David Beckham, in particular, looked unstoppable as he hit the streets in the running gear, embodying the essence of the ‘runner’s high’. The 30-second film featuring David highlights the transformative power of running, emphasizing how it can uplift both the body and mind.Away from the running track, David and Victoria Beckham continue to conquer the business world with their thriving empire. The power couple recently rewarded themselves with a staggering £14.5 million in dividends, a testament to the success of their ventures. David’s brand management company, DBVL, saw remarkable growth, with a revenue increase and successful launches of new ventures like DB Eyewear and Studio 99. The Beckhams’ entrepreneurial spirit and dedication to their brand have solidified their position as industry leaders.As the Beckham family welcomed the New Year in Miami with style, it’s evident that their influence and success show no signs of slowing down. With a growing business portfolio and a strong family bond, the Beckhams continue to inspire generations with their passion, drive, and commitment to excellence. Stay tuned for more updates on their journey and inspiring stories of success. Join us as we explore the world of sports, fashion, and business with the Beckhams.
