David Beckham Oct. 4, 2024 Instagram Story.DAVID BECKHAM/INSTAGRAM

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“You have worked so hard and passionately on this mate 🩷💙,” he wrote in the Story. He also added a sweet selfie alongside Brooklyn in front of the same display.

David also posted an Instagram carousel of photos of the family posing together, including one snap of David, Victoria, Brooklyn and Brooklyn’s wife, Nicola Peltz.

“Amazing to celebrate the launch of @cloud23 at @wholefoodsuk …you’ve worked so hard on this Brooklyn ❤️. we are all really proud of you mate… 🌶️ 🔥👌🏼. @brooklynpeltzbeckham @nicolaannepeltzbeckham @victoriabeckham @romeobeckham @willpeltz @sandra_beckham49 @jo_jo_beckham_,” David captioned his Instagram carousel.

Nicola Beckham’s Oct. 4, 2024 Instagram Story.NICOLE ANNE PELTZ BECKHAM/INSTAGRAM

Victoria also posted a series of photos and videos of her son during the launch event. In one Instagram Story, she posed with David, Brooklyn, Nicola, and younger sons Romeo, 22, and Cruz, 19. She followed it up with a solo shot beside her son, with a caption that read: “So proud of you  @brooklynpeltzbeckham. This hot sauce is amazing!!”

The former Spice Girl added two videos of Brooklyn smiling and standing in front of the display. “So, we’re here at Whole Foods. It looks so good. I gotta be honest. This is an amazing hot sauce. So proud of you!” And Brooklyn sweetly replies, “Thank you, Mum.”

In the second video, she can be heard saying, “We’re here at Whole Foods,” before David jumps into the frame, telling the camera he’s also there. We’ve got David, Nicola, and Romeo,” she adds.

To her profile, she posted the same photo as David of her and her husband with Nicola and Brooklyn.

“So so proud of you @brooklynpeltzbeckham for making @cloud23 adream come true!! You’ve put so much of yourself into this…,” she wrote in the caption. Adding, “Congratulations on your amazing @wholefoodsuk launch, I am officially obsessed! 🔥🌶️ 💃 . Kisses @davidbeckham @romeobeckham @nicolaannepeltzbeckham @willpeltz xx.”

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Nicola Beckham Oct. 4, 2024 Instagram Story.NICOLE ANNE PELTZ BECKHAM/INSTAGRAM

Brooklyn’s wife also shared a series of Instagram Stories and a post. “You have put your heart into @cloud23 i am so so excited for people to try it 🥹☁️🤍🪽 please go taste the yummiest hot sauce everrrr at @wholefoods i love you @brooklynpeltzbeckham,” she wrote in the caption.

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Cloud 23 is exclusively available at Whole Foods Market U.K. and on c23.com. When he announced the brand on Sept. 24, he explained that “this hot sauce is more than just a condiment—it’s my invitation to you to celebrate every meal.”