Meghan Markle struggling to hire a chef for new lifestyle brand despite launching jam

Meghan Markle launched her lifestyle brand American Riviera Orchard in March but little has been revealed about it so far.

Meghan Markle has reportedly been struggling to find a chef to work alongside her on new company American Riviera Orchard, with one royal commentator suggesting she is now at a “stalemate”.

The Duchess of Sussex launched her lifestyle brand earlier this year, and although it now has its own Instagram page, very few details about the business have been made public.

It is understood that American Riviera Orchard will sell a range of items relating to lifestyle and homeware, such as crockery, pet products and cooking paraphernalia, with Meghan also said to be working on a new Netflix cooking show to tie in with the launch.

In April, the Duchess sent out 50 individually customised jars of strawberry jam to friends and social media influencers but there has been little information so far on any new products.

Royal Family expert Angela Levin told GBN America: “She is very upset about what is happening with this American Orchard Rivera. She is not happy about how it has been received. The jam was a bit of a laughing stock, she sent it off to about fifty friends and only a few replied.

Meghan Markle in black

Meghan Markle launched her brand American Riviera Orchard (Image: Getty)

“Everyone said that she is in a jam. It is not moving forward. She has had a lot of trouble finding a CEO to run it for her and she is having a lot of trouble finding a chef.

“Some of them have gone along to see how it is but they say she is so meticulous about everything.

“She’s so demanding and they don’t really want that. These are chefs who have good jobs, and they’re not people who are learning.

“So it’s a bit of a stalemate, but she has got 150 things on her link, and she’s applied for a global patent.”

Meghan Markle holding microphone onstage

The Duchess is said to be looking for a chef (Image: Getty)

Ms Levin also addressed the vast range of products Meghan was hoping to sell and how difficult it would actually be to get the business up and running.

She continued: “Some of the things [she will be selling] are fabric gift wraps, cocktail napkins, meditation maps, pillows for household pets, a whole range of things from A to Z.

“We’ll have to see how she gets on. I think she’s she’s finding it much more difficult than she thought. I think she thought she would sail in and everybody would think it was wonderful, but actually it’s jolly hard work.”

One PR expert explained to Express.co.uk how Meghan could score a big win if she made her strawberry jam available to the masses, given she sourced it “in Montecito and lovingly made it by hand”.

 

Harry and Meghan watch Invictus Games Düsseldorf

The Duchess has been supported by her husband Prince Harry (Image: Getty)

Megan Boyle, head of digital PR at TAL Agency, said: “Given the limited numbers and Meghan handing out the jars herself, it’s highly likely that Meghan sourced the jam in Montecito and produced it by hand, to make the recipients feel special and considered.

“This approach shows Meghan is firmly putting the focus on her brand, and the ARO [American Riviera Orchard] lifestyle, rather than it being her own personal brand.

“The whole premise of ARO is to highlight the exceptional quality and products that have been lovingly handmade. Not only does it get the brand out there but it also keeps it in line with the homely aesthetic she’s striving for.”

 

Related Posts

Brooklyn Beckham and Prince Harry ‘eerily similar’ after tense family tensions

Brooklyn Beckham is currently embroiled in another feud with his famous family and now a Celebrity Big Brother has likened the situation to Prince Harry’s issues Brooklyn…

Sh0ck at David Beckham’s 50th Birthday as Romeo Reveals Secret Family Story in Tear-Filled Speech That Leaves Guests Stunned — Football Icon Breaks Down Publicly, Can’t Hold Back the Tears as His Son Drops Unexpected Truth Bomb That No One Saw Coming… What Did Romeo Say? Inside the Explosive Birthday Moment That Revealed the Beckham Family’s Hidden Emotions, Untold Struggles, and a Side of David the World Has Never Seen Before — This Emotional Bombshell Speech Has Everyone Talking, and You Won’t Believe What Was Said!

David Beckham was left emotional as his son Romeo gave a touching speech at his 50th birthday party in Miami on Tuesday. The former footballer kicked off his…

Explosive Rift Revealed: Why Nicola Peltz Banned Brooklyn Beckham from Attending David’s Star-Studded 50th Birthday Bash—Inside the Bitter Feud Tearing the Beckham Family Apart as Insiders Claim the Damage Is “Beyond Repair”

Insiders claim Brooklyn, 26, did not even call David to wish him a happy birthday David and Victoria Beckham are said to be “utterly heartbroken” over their strained relationship…

Beckham feud mystery deepens as questions raised over Nicola Peltz and Kim Turnbull

Brooklyn Beckham’s wife Nicola Peltz is believed to have ruled out attending family events amidst their ongoing family feud and it relates to Romeo Brooklyn Beckham’s wife…

King Charles sends ‘timely message’ to Prince Harry with Palace balcony ‘power move’

King Charles and the rest of the Royal Family marked the 80th anniversary of VE Day with a spectacular flypast – and one expert believes it sent…

‘Prince Harry was a flash of charisma at royal events – today shows how much he’s lost’

The Royal Family joined for a rare appearance on the Buckingham Palace balcony to mark the 80th anniversary of VE Day – a telling story when it…