Stacey Solomon has been praised by fans and her husband Joe Swash after she revealed she’d been working on a huge project with her eco-conscious haircare brand REHAB

Stacey Solomon has been earning plaudits from her devoted followers for her latest entrepreneurial venture, as she gets hands-on with a new project. The Loose Women favourite was buzzing last year when she announced her investment in an eco-friendly, female-led business named REHAB.

Based in the heart of London, REHAB was founded by entrepreneurs Vicky Ellis and Anastasia Tozer. Their product range includes innovative items like hair oils, heatless curlers, and shampoo sheets. Stacey’s decision to back the company marked her first foray into business investment, which she hailed as a “huge moment in my life”.

The TV star was drawn to invest in REHAB after falling head over heels for one of their haircare products, saying she “loved everything about” it. She expressed her disbelief, stating: “It doesn’t feel real. Growing up, investing in a small business is never something in my life I thought I’d have the chance to be able to do! I feel like I’m writing this about someone else.”

Now, Stacey has excitedly shared that REHAB is gearing up for its inaugural pop-up event, and she’s been busy crafting bespoke props for the occasion. Over on Instagram, the mother-of-five posted a behind-the-scenes look at her creating life-size replicas of REHAB’s signature hair oil capsules, shampoo and conditioner sheets, and hair perfume.

Stacey was over the moon ( 
Image:
Stacey Solomon Instagram)

Stacey is getting stuck in ( 

Image:
Stacey Solomon Instagram)
Later, she was spotted arranging these giant props alongside their actual-sized counterparts at the event space.

” I am SO F**king Proud,” Stacey Solomon announced on her social media, alongside a video set to Natasha Bedingfield’s hit ‘Unwritten’, showcasing her DIY rehab props. “Not only for making these GIANT DIY rehab props that I’ve been working on for AGES, but for the fact that we have a real life POP UP in LONDON [crying emoji]. US @rehabyourhair – my brand! ! ! “.

The TV presenter continued: “I can’t even describe how emotional this is for me and Vicky and Lou Lou, who created rehab 2 years ago. Never in a million years did we imagine we could do this and we have put absolutely EVERYTHING into it. I can’t believe it’s real and it’s actually happening. TOMORROW [crying emoji]. To think tomorrow at 3:30pm there will be actual people visiting our very own pop up is just the most SUREAL feeling EVER!” [sic]

“If you’re near London tomorrow please come and see, us I’d love to say hi. We want this to be a chance to say THANK YOU for your incredible support, to show you new things coming, to giveaway rehab goodies, and to have the chance to try Rehab and shop it too. Thank you for everything guys honestly without you loving our hair products and being SO supportive there absolutely no way we could have ever achieved this. To the moon and back.”

Stacey’s husband Joe Swash was quick to show his support, commenting: “Proud of u bub,” And her fans and followers were also fast in sharing their praise. @lovely.button.ups said: “Incredible Stacey! You must all feel so proud of what you have achieved together.” One fan, @prettyinpinksquares, exclaimed: “Stacey this is EPIC! ! ! Defo got the Stacey touch with all of this! Well done ladies.” While @carolej69 praised: “Absolutely amazing as ever @staceysolomon these are epic.”

Equally impressed was @crazycleaningcrawford who gushed: “Seriously @staceysolomon is there nothing you can’t do! ! This is epic!” In a similar vein, @georgiebellesboutique posted: “This is amazing @staceysolomon @rehabyourhair well done girls, I’m sure you will absolutely smash it.” An admirer, @sade_home_life_, shared: “Wow Stacey. You’re just so clever at everything you put your mind to.” And @faffyfox90 simply added: “OMG these are amazing! You’re so talented.”