Victoria Beckham can proudly say her once-floundering fashion brand is turning a handsome profit.

And on Thursday, the former pop star was proudly putting herself to work as she documented a dress fitting on Instagram – proving to be her own best advertisement in a sizzling black gown with a knot at the hip.

She was feeling snap happy during the shoot as she popped her hip while showcasing newly darkened hair and a dramatic smouldering eyeshadow.

While Victoria was working on her collections, David cemented the family’s grafter status as he too was on the promo trail with his eponymous eyewear collection.

Taking to Instagram, the footballer smouldered while pretending to read a book with a pair of trendy hexagonal frames along with an open-necked linen shirt.

Victoria Beckham can proudly say her once-floundering fashion brand is turning a handsome profit and on Thursday, the former pop star was proudly putting herself to work as she documented a dress fitting on Instagram

She was feeling snap happy during the shoot as she popped her hip while showcasing newly darkened hair and a dramatic smouldering eyeshadow

While Victoria was working on her collections, David cemented the family’s grafter status as he too was on the promo trail with his eponymous eyewear collection

Earlier in the week, Victoria added to her long list of cover-shoots on Wednesday by featuring in a new fashion spread for the Financial Times HTSI magazine.

The former Spice Girl was chosen as cover star for the weekly lifestyle supplement while discussing the future of her VB fashion and beauty empire, which registered a profit last year after a series of financial shortfalls.

Dressed in an oversized sweater and polished brogue shoes, Victoria, 49, sits cross-legged as she gazes off-camera in a shot taken by photographer Nathaniel Goldberg.

Referencing her brand’s resurgence in an accompanying caption, she wrote: ‘Such a pleasure speaking on all things Victoria Beckham fashion and beauty! I’m so proud of where we are today… On newsstands and online this Saturday!’

In October the designer told Vogue France her self-titled brand has finally made a profit, some 15-years after launching her own fashion label.

Earlier in the week, Victoria added to her long list of cover-shoots on Wednesday by featuring in a new fashion spread for the Financial Times HTSI magazine

‘This is just the beginning. I have lots of ambitions, and I work hard to achieve my goals. I never wait for things to just fall into my lap,’ she said.

‘It’s such an exciting time. This year, we made a profit! This takes time, especially for an independent brand. My perfume isn’t a license – I own it.

‘Now that I have laid down the groundwork for the house, the real work can begin.’

In an interview with industry bible Women’s Wear Daily (WWD) in March to celebrate the news, her brand’s investor, David Belhassen, shone a rare spotlight on the inner workings of Victoria’s empire.

He said revenues were up by a huge 42 per cent to £58 million — and predicted that when the business filed accounts for the 2022 financial year in December, the former Spice Girl would make her many critics eat their words.

In January 2023, accounts for Victoria Beckham Holdings Ltd revealed losses of £5,887,036 in 2021, down from £8,581,944 in 2020.

The figure meant overall losses for the firm stood at £66.3m since its launch in 2008 and directors of the firm – including Victoria and her husband David – were not paid a dividend.

The luxury fashion business has expanded to Europe and the Middle East, with the annual accounts saying the brand was also expanding into new products, with the launch of leather goods and the VB Body range.

In October the designer told Vogue France her self-titled brand has finally made a profit, some 15-years after launching her own fashion label

‘This is just the beginning. I have lots of ambitions, and I work hard to achieve my goals. I never wait for things to just fall into my lap,’ said Victoria (pictured at Paris Fashion Week in 2023)

Despite big losses, the Beckham’s global empire has reportedly doubled its profits.

Annual accounts filed with Companies House in London showed the pair made £11.6m in the year ending December 2020 despite the pandemic – compared to £4.5m in 2019.

In accounts submitted in 2021, auditors warned of ‘significant doubt’ about Victoria’s fashion company’s ability to continue operating when it was reported the company had racked up debts of more than £46million since it launched.

Friends of the star said at the time Victoria was determined to continue with her company even though her detractors have dismissed it as a vanity project.

One said: ‘This is what gives Victoria her identity, she loves it and despite its obvious obstacles, she is a grafter and hugely passionate about it.’

Victoria Beckham debuts soft pink gown previously worn by Kim K

The fashion label, which has a flagship store in Mayfair (pictured), filed a loss of £12.2million in 2018, £4.6million in 2017 and a £8.4million loss in 2016

In February 2021, it emerged that Posh’s beauty range she set up in 2019 had suffered a loss of £4.7 million.

A spokeswoman for Victoria said: ‘Whilst 2019 was a challenging year, the business halved its losses – a significant step in the road to profitability. The launch of the hugely successful beauty line in the same year helped drive overall revenues up 7% on 2018 and both businesses are focussed on profitable growth.

‘The showcase of the recent AW21 fashion collection has been well-received by fashion critics and the beauty business has seen multiple sell-out products in recent months.’

The fashion label, which has a flagship store in Mayfair, London and sells items such as coats for up to £2,900 each, filed a loss of £12.2million in 2018, £4.6million in 2017 and a £8.4million loss in 2016.