Victoria Beckham arrived in Girona via private jet on Tuesday as she got back to work after her 50th birthday celebrations.
Her trip to the Catalonian city comes on the day of the launch of her new clothing collaboration with Spanish brand Mango.
Tuesday night will see a catwalk show to celebrate the collection going live on the brand’s website.
She dressed casually in all-black as she disembarked the plane and made her way into the airport – with an assistant carrying her crutches for her as she continues to recover from a broken foot.
Victoria completed her look with dark shades and comfortable trainers and wore her long brunette tresses loose.
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Victoria Beckham arrived in Girona via private jet on Tuesday as she got back to work after her 50th birthday celebrations
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Her trip to the Catalonian city comes on the day of the launch of her new clothing collaboration with Spanish brand Mango
Her team were seen leaving the jet with various garment bags ahead of the important night.
Victoria is looking forward with her fashion career after her designer items were caught in the fallout of the collapse of fashion group Matches this month.
The Spice Girl is focusing on her high street collaboration with Mango, her first foray into the affordable market.
Her trademark slip dresses, knitwear and tailoring have been reacreated at a more purse-friendly price point, compared to the £90 she charges for a t-shirt from her eponymous label, which was launched in 2008.
Victoria revealed in an interview with WWD that she had decided to work with Mango to ‘speak to a wider audience in a way that feels relevant to my brand and retains my aesthetic and DNA’.
And in an interview with Vogue last week she insisted she hasn’t compromised on quality, promising that ‘when you invest in one of these pieces, you won’t just wear it for one season, they’ll be pieces you’ll keep in your wardrobe and wear time and time again.’
Calling the collection ‘timeless’ Victoria gushed: ‘I think people will be very surprised by how strong the fashion message is in every single garment.’
And industry experts agree that a move to the high street is exactly what designers like Victoria should be focusing on.
Speaking to Harpers Bazaar this week Dr Bethan Alexander, Reader in Fashion Retailing & Marketing at the Fashion Business School, London College of Fashion said there are huge benefits to both the designer and the high street shops.
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The prices for the new Victoria Beckham Mango collection
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Tuesday night will see a catwalk show to celebrate the collection going live on the brand’s website
‘A designer collaboration is a viable opportunity to increase market share while the designers maintain their market position,’ she explained.
‘The luxury market is facing unprecedented challenges right now, so it’s especially important. Maintaining sales is difficult, but the quick, relatively easy cash injection from collaborations is appealing.’
She still also owns her Victoria Beckham clothing line and while she’s finally making a profit from her cash-strapped line, Victoria’s pricey designer pieces found themselves in trouble again last week.
The Mail On Sunday revealed how the star has called in ‘the mother of all returns’ after the collapse of fashion group Matches.
The star and bosses at her VB label have demanded that the online retailer gives back all the summer stock she sent to it in March, only to learn days later that the company had failed.
A VB source says she has been working with Mike Ashley’s Frasers Group, which bought Matches last December, to get her clothes back because she fears the firm, now in administration, may not pay her.
Currently there are 68 VB lines on sale on the website.
The source said: ‘Matches is continuing to sell designer clothing online, and has promised to pay for it all.
Victoria is given a piggy back by David after her birthday party
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Victoria revealed in an interview with WWD that she had decided to work with Mango to ‘speak to a wider audience in a way that feels relevant to my brand and retains my aesthetic and DNA’ (seen at Paris fashion week last year)
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This coat retails at £300 and is part of the new high street collection
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This white suit is £295 for the jacket and trousers together
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This pretty white crochet dress retails at £115
‘But some brands, like VB, have insisted on getting the stock back so they can sell it themselves. Not everyone is convinced Mike Ashley’s outfit – and the administrators – will pay up.’
Different brands have their own arrangements with Matches.
In VB’s case, Victoria has ordered that her whole collection must be sent back – which has been agreed to, in principle. Smaller labels had to write off their stock and now face losing their business.
