A luxury grocery store frequented by wealthy Californians has been mercilessly mocked online for charging ludicrous prices for the most basic, everyday items.

Erewhon Market has eight locations in Los Angeles‘ most affluent neighborhoods, all with a focus on locally sourced, vegan and organic food catering to niche diets.

Products on its shelves include $20 raw milk, a $26 bottle of ‘oxygenated’ water and hot sauce costing as much as $40. It’s also known for selling upmarket prepared foods, like its popular buffalo cauliflower and collard green wrap, which sells for $15.95.

The premium grocery store started in Boston in 1966, selling macrobiotic and organic foods, but in the last five years it’s become a trendy spot for image-obsessed influencers, spurred by social media and a private equity deal in 2019.

On its website, Erewhon describes itself as ‘more than a grocery store. We are a community of people who are united in our love for pure products that protect the health of people and our planet.’

Erewhon Market has eight locations in Los Angeles that focus on locally sourced and organic food products suited to niche diets

Justin Bieber leaving an Erewhon with his wife Hailey Bieber, who collaborated with the supermarket chain on an $18 smoothie

Kourtney Kardashian is pictured during a shopping trip to Erewhon in Calabasas

It’s a favorite of LA celebrities, who are regularly photographed walking to their luxury cars – in the valet-equipped parking lot – carrying the latest must-have accessories: an Erewhon smoothie in one hand and an Erewhon grocery bag in the other.

Last year Kourtney Kardashian collaborated with the brand on a $22 smoothie, marketed as the ‘Poosh Potion Detox Smoothie’, which contains activated charcoal, maple syrup, avocado, and protein powder, among other ingredients.

Then earlier this year, a $19 Bella Hadid smoothie was introduced, named The Kinsicle, as part of a promotion for her beverage brand Kin Euphorics. Hailey Bieber also has a ‘Strawberry Glaze Skin Smoothie’, priced at a mere $18.

Thanks to its offering of niche, free-range and organic food, the store has a reputation for catering to liberal Californians.

So much so that, in 2020, one branch in the Fairfax district of LA was breached by a mob of anti-maskers who viewed the store as the epitome of draconian Covid restrictions.

Brooklyn Beckham is spotted outside the Erewhon in Los Angeles, carrying an orange smoothie and two to-go meals

Kaia Gerber, Ashley Benson and Cara Delevingne are pictured among a group pushing carts full of Erewhon groceries along an LA sidewalk in March 2020

Andrew Garfield keeps a low profile in shades as he pushes a shopping cart full of Erewhon groceries to his car in Calabasas

Much of the fame surrounding Erewhon – which has locations in Beverley Hills, Calabasas, Santa Monica, Studio City and Pasadena – is rooted in viral social media videos expressing shock at how expensive its products are.

Now an entire genre of TikTok video has emerged in which people visit the store to document the experience and flag the most outrageously priced items.

The introduction of celebrity smoothies only served to increase the buzz.

These are the 20 most obscenely priced items at Erewhon:

A gallon of Organic Pastures raw whole milk – $19.99

A gallon of raw, or unpasteurized, milk is available for $20

64-ounce bottle of Ophora ‘hyper-oxygenated’ water – $25.99

One of Erewhon’s notoriously expensive items is this ‘hyper-oxygenated’ water for $26

4 Erewhon gluten-free sesame bagels – $14.99

Your family breakfast will cost $15 at Erewhon (and plain bagels are the same price)

A bundle of three granolas – $49.50

A bundle of three different types of granola – two 12 oz jars and one 14 oz jar – is $50

6 ounces of Truff truffle-infused hot sauce – $39.99 

The store stocks a wide range of truffle-infused products, including this hot sauce for $40

18 ounces of organic ‘nonpareil’ almonds – $26

It’s nuts! ‘Nonpareil’ almonds are the most popular variety, thanks to their blemish-free appearance

1 pound of Cypress Grove cheese – $42.99

A pound of vegetarian Dutch goat’s cheese is a hefty $43

17 ounces of balsamic vinegar – $49.99

Saba balsamic reduction is $50 for 17 ounces (pictured is an 8.45 ounce bottle)

6 pack of Rancho West IPA – $21

A six-pack of beers at Erewhon could cost as much as $21

3 ounces of Erewhon kale chips – $12.50

Snacking doesn’t come cheap – a small tub of ‘raw kale chips’ costs $12.50

16 ounces of New Earth Superfoods probiotic coconut yogurt – $23.99

For those on a dairy-free diet, coconut yogurt is a desirable alternative

Hailey Bieber’s ‘Strawberry Glaze Skin’ smoothie – $18

Erewhom’s celebrity smoothies only served to increase its popularity. But Hailey Bieber’s $18 version is a bargain in comparison with Kourtney Kardashian’s $22 smoothie

32 fl oz of Erewhon ‘Pure Rose Water’ – $10

Hydrating on a bottle of Instagram-friendly ‘Pure Rose Water’ will cost you $10

1.1 pound of Les Moulins Mahjoub couscous – $18.99

A tub of just over a pound of hand-rolled Les Moulins Mahjoub couscous is $19

6 x 3.5 fluid ounce Bio-K Plus probiotic drinks – $34.99

Six small bottles to keep your gut health in check – that’ll be $35, thank you very much

32 fluid ounces of Coombs Family Farms Maple Syrup – $42.99

It’s a large bottle, but this maple syrup will still set you back a sweet $43

32 fluid ounces of orange juice – $14.99

A 32 fl oz bottle of own-brand orange juice costs $15

11 ounces of Erewhon Vegan Pesto – $21

A full 11 oz jar of Erewhon vegan pesto costs $21

An Erewhon tote bag – $225

You’re going to need something to carry all those groceries home in – this branded tote, made from ‘sustainable’ canvas, will add another $225 to your bill

Small vial of ‘Immune Elixir with Liposomal Vitamins & Black Elderberry’ – $74

A single shot serving of this ‘powerhouse’ dietary supplement costs $74