MEGHAN Markle is set to follow in the footsteps of the likes of Gwyneth Paltrow and Victoria Beckham with the launch of her lifestyle brand American Riviera Orchard.
The Duchess of Sussex unveiled her brand earlier this month with a video of her cooking and arranging flowers in her home.
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Meghan Markle launched her business American Riviera Orchard earlier this monthCredit: AP
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Experts have their doubts that the business will succeed and one insider said that would be the ‘ultimate revenge’ for Victoria BeckhamCredit: Getty
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The lifestyle brand is expected to sell homewareCredit: Instagram / Internet
But experts have warned that the business could flop – and according to one brand expert this would be the ultimate revenge for Victoria Beckham.
Prince Harry and David have enjoyed a close friendship over the years, but cracks have formed in the last few years.
The Duke of Sussex allegedly called David to accuse him and his wife Victoria of leaking stories, leaving the Beckham’s ‘furious.’
And according to Denise Palmer-Davies, Brand expert and Director at Borne Media, Meg’s business backfiring would be the ‘ultimate revenge’ for Victoria.
Denise explains that the market is a tough one to crack.
“While this could potentially be a lucrative business long term, she should be under no illusion that she will get success overnight,” she says.
“Victoria Beckham and Gwyneth Paltrow have spent years and years building their businesses and perfecting their brands.
“It is a difficult market to crack – even Victoria has had her obstacles – as it is so saturated.
I’m a mum of 12 & here’s cheap, tasty meal my kids love – I peel 5kg of potatoes
“Meghan will need a very good marketing and financial team behind her to make this work and ultimately she needs to put in the graft. These days a business can’t survive on a name alone.
“I do wonder what Victoria might think of Meghan essentially tapping into her market. She might think there is enough room for them all and welcome the competition.
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“But given their fall out, the sceptic in me wonders if she’d be secretly pleased if it did backfire. That would be the ultimate revenge wouldn’t it?”
According to a report from Page Six, Meghan’s company will focus on home, garden, food, and general lifestyle content.
The brand will reportedly sell a variety of home goods, such as cookbooks, foods, and kitchenware.
The source said: “She’s been working on this for over a year and it’s all the things that are close to her heart — all the things she’s passionate about.”
A trademark application for ‘American Riviera Orchard’ showed Meghan is planning to sell cutlery, decanters, legume-based spreads and even napkin rings.
While many have been skeptical about the business, not everyone is so concerned.
