Italian eyewear house Safilo Group and American brand management company Authentic Brands Group have signed a perpetual licence agreement for David Beckham Eyewear.
The new agreement substitutes the previous contract due to expire at the end of 2030, allowing Safilo to continue overseeing the entire value chain.
The contract covers the management of the design process, creatively led by former football superstar David Beckham, as well as the production and global distribution.
As reported, the ex-England captain entered into a ten-year licensing deal with Safilo in 2019 and debuted his eyewear collection, which he designed in partnership with the eyewear group, in 2020.
Beckham closely collaborates with the Safilo design team to create a comprehensive collection of sunglasses and optical frames, the eyewear group noted.
Since the partnership started, Safilo has annually released the brand’s Spring/Summer and Fall/Winter collections.
Safilo said that David Beckham Eyewear has been globally popular for its designs, featuring what it describes as effortless British sophistication and stylish silhouettes, with refined details including the distinctive Talisman.
The Talisman detail is inspired by the wings of a bird, a symbol of power, protection and freedom, and is visible from the front and the side of the eyewear, alongside a DB monogram lasered on the lens.
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Safilo Group CEO Angelo Trocchia said: “We started 2024 with significant news on our licensed portfolio, with the early renewal of some of our most important partnerships. This new agreement now marks another milestone within our strategy.
“By transforming David Beckham into a perpetual licence, we secure another cornerstone of our portfolio with one of the most successful eyewear brands of recent years.
“Since the beginning of our fruitful collaboration in 2019, we have always offered our customers and final consumers high-quality collections, which have grown the Eyewear by David Beckham collection to become a top male brand in the global premium segment and a great force in Safilo’s digital universe thanks to David’s global audience.
“We will continue to work together to further maximise the brand awareness and its global penetration.”
David Beckham added: “I continue to look forward to more years of creation and innovation with the fantastic team at Safilo. I am so proud of what we have achieved since our first Eyewear by David Beckham collection in 2020, which is down to the hard work and collaboration with a brilliant and creative team.
“While continuing to focus on developing standout styles, I am excited to see where we will take the business in the future.” ✈
