He has been the face of watch brand Tudor for the last six years.
And the former football legend, 49, showed his dedication to the brand on Tuesday as he attended the watch shop’s opening in Barcelona and posed for several selfies with fans.
David Beckham, who was surrounded by a plethora of fans, cut a laidback figure in a navy blue linen shirt.
He teamed the casual shirt with a pair of baggy black trousers and sported a pair of casual trainers.
Sporting a stylish Tudor watch, David had his tatted arms on full display and seemed in high spirits as he struck up a smile for the cameras.
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David Beckham showed his dedication to watch brand Tudor on Tuesday as he attended the watch shop’s first opening in Barcelona
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David, who was surrounded by a plethora of fans, cut a laidback figure in a navy blue linen shirt
Joining him at the event was none other than the Alinghi Red Bull racing team.
The crew all sported Tudor and Red Bull-branded T-shirts as they took up the chance to get snapped with David on the red carpet.
David has been a brand ambassador for Tudor for over six years and has starred in numerous campaigns.
Appearing previously in part of their #BornToDare campaign, David said: ‘I was attracted to Tudor by the attention to detail I could see in their watches.
‘I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked.’
Tudor is owned by Rolex and offers watches that typically feature a cool-vintage style, coupled with a pricing structure that makes them much less expensive than Rolex watches.
It comes after David shared a sweet moment with his daughter Harper on Saturday, as he brought her along to see Inter Miami play St. Louis in Fort Lauderdale.
The club co-owner was clearly hoping his youngest child, 12, would be his good luck charm in the MLS league match.
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David appeared in high spirits as he struck up a smile for the cameras on the red carpet
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He teamed his casual shirt with a pair of baggy black trousers and sported a pair of casual trainers
But his team only managed to get a draw in the game, despite footballing legend Lionel Messi making MLS history, by becoming the fastest player to reach 25 goal contributions in a season.
David looked in high spirits for most of the match, cutting a dashing figure in a navy blue suit and matching T-shirt underneath.
Ever the proud father, he warmly embraced Harper while watching his players, with the duo seen sharing a laugh.
The youngest Beckham took several style cues from her fashion designer mother, Victoria, wearing a pink T-shirt and jeans, with a tiny woven yellow handbag.
She cuddled up to her famous dad as he beamed widely and hooked his arms around her waist.
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Sporting a stylish Tudor watch, David had his tatted arms on full display as he rolled up the sleeves of his shirt
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During the event a large crowd of eager fans gathered to get selfies with the football legend
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David has been a brand ambassador for Tudor for over six years and has starred in numerous campaigns
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Appearing previously in part of their #BornToDare campaign, David said: ‘I was attracted to Tudor by the attention to detail I could see in their watches.’
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He continued: ‘I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked.’
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David was also joined by the Alinghi Red Bull racing team who sported Tudor and Red Bull-branded T-shirts as they took up the chance to get snapped with him on the red carpet
While his youngest son Cruz, 19, was also in attendance to support his father’s team, sporting an Inter Miami jersey.
Harper is a longtime football fan and often accompanies David to Inter Miami matches, while also being a huge supporter of the Lionesses.
The former footballer later took to his Instagram to share a selfie with his daughter posing in front of the pitch.
Captioning the adorable shot, he admitted that while his team had been hoping for a better result, he was happy to have Harper with him.
David wrote: ‘Didn’t get the 3 points we wanted but I have this little one by my side #HarperSeven’.
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in 2017 Tudor announced David as their new brand ambassador and claimed that he embodies the daring values that made Tudor what it is today
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They launched their partnership by making him the face of the brand’s Born To Dare campaign, a tagline created to reflect on both its brand history and its possible future by alluding to the pioneers that have worn both Tudor and its parent company Rolex
Inter Miami and St. Louis drew at 3-3, despite Messi’s record-breaking goal with a wonderful sidefoot from just inside the box, supplied by his good friend (and former Barca teammate) Jordi Alba.
It has taken Messi just 12 games this season to reach 12 goals and 13 assists by MLS’ counting, smashing the previous mark set by Carlos Vela in his 2019 MVP campaign.
Even with the draw, Miami (10-3-5, 35 points) took a two-point lead atop the Eastern Conference standings and in MLS overall, ahead of second-place Cincinnati (10-3-3, 33 points), which did not play Saturday.
But next week will see Messi joining Argentina to defend the Copa America title it won in 2021 when the eight-time Ballon d´Or winner tearfully lifted his first major trophy for his national team.
Lady Gaga and David Beckham meet for the first time for Tudor Watch
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It comes after David shared a sweet moment with his daughter Harper on Saturday, as he brought her along to see Inter Miami play St. Louis in Fort Lauderdale
