In a bid to ascertain its position as a fantastic stopover destination for all tourists, Qatar Tourism recently launched a new stopover holiday campaign starring global icon David Beckham.
The campaign follows the sportsperson on his action-packed adventure around the country over the course of 48 hours.
Discovering Qatar with David Beckham
In the campaign video, David Beckham explores the charm of Qatar, from touring Doha on a motorbike to savoring local cuisine while camping in the desert.
Watch as David Beckahm unravels the best of Qatar with local personalities.
Starting with food, he tours the spice market at Souq Waqif with Chef Noor Al Mazroei of Rosado Café, learns about the cuisines of Qatar, and discovers the nation’s old-world charms.
He also meets Mexican chef and television personality, Chef Aquiles Chaves and makes tacos infused with Qatari ingredients.
To learn about the culture and history of Qatar, Beckham visits Saad Ismail Al Jassim, one of Qatar’s last legendary pearl divers, to find out about the country’s historic primary industry—pearling.
He delves into local street art with Abdulaziz Yousef, tours the iconic National Museum of Qatar with Sheikha Reem Al Thani, and explores the Katara Cultural Village with Hamida Issa Al Kuwari.
His next stops are jam-packed with adventures: he comes face-to-face with falcons, courtesy of Khalid and Majid, Qatari falcon trainers, at a desert camp near Khor Al Adaid or the Inland Sea
Rides around The Pearl-Qatar (a man-made island with shops, hotels and colourful residential neighbourhoods) with Qatari motorcycle champion Saeed Al Sulaiti
And ends by soaking in views of the skylines and sunsets along with Khalid Al Hamadi, dhow and Qatari Marine Exper, aboard a traditional wooden dhow boat.
Recounting the experience
Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, His Excellency Mr Akbar Al Baker, says
“It has been a pleasure to welcome David to Qatar where he has immersed himself in the culture and experienced the warm hospitality of the people first-hand.
I encourage the millions who transit through Qatar every year to follow David’s footsteps and create their own exciting adventure and memories.
We have something for everyone at incredible value—whether it’s sun-sea-sand, rich heritage, culture, surprising nature, or a modern and fun city break.”
David Beckham agrees. He, too, says Qatar is a great place for a stopover and praises the country for its intriguing cultural, modern, and adventurous experiences.
“Qatar has surprised me with a wide range of great experiences you can have in just 48 hours,” he adds. “The people are warm and welcoming.
They are really passionate about their culture and the mix of modern and traditional [here] creates something really special. It is a great place to spend a few days,” he concludes.
Qatar Tourism’s through-the-line campaign featuring David Beckham will see content across digital advertising, social media channels, Qatar Tourism’s website, and selected partners.
The campaign video will also be hosted on Qatar Airways’ in-flight entertainment system Oryx.
Stopover packages by Qatar Tourism
More than 80 percent of the world’s population live within a six-hour flight from Qatar, making it an excellent destination to transform any stopover into a mini break.
Qatar Airways‘ best-value stopover packages, launched along with this new campaign, make this possible.
The stopover packages start at GBP 12 (INR 1,120) per person, per night for a four-star hotel. For a five-star hotel, the packages are priced at GBP 17 (approximately INR 1,590).
