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The youngest son of David and Victoria, 19, joined pals at the iconic event and braved the elements as he roughed it alongside the festival’s other 200K or so campers
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(L-R) Romeo Beckham, Cruz Beckham, Harper Beckham, David Beckham, Victoria Beckham and Brooklyn Beckham
It comes after Cruz split from his music management firm after the family insisted he use his famous surname.
Tap Management wanted Cruz Beckham to be known just by his first name – but his parents resisted the plan, The Mail on Sunday revealed.
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The music firm and Cruz parted ways in January, and the 19-year-old is now signed to another company, C3.
Tap wanted to shield Cruz – who plays guitar, piano, drums and mandolin – from accusations of being a ‘nepo baby‘. He has a Posh Spice tattoo on his arm.
The firm did eventually relent over the use of his surname, but it also found its plans for Cruz would occasionally clash with Brand Beckham events, including football matches and fashion shows.
Insiders say the final straw was when Victoria Beckham scuppered Tap’s scheme for him to go viral singing in down-at-heel London pubs. She later posted on Instagram a video of Cruz doing just that in an upmarket pub.
A friend of the family said: ‘Cruz is really nice and has what it takes to make it. But it was hard for the Beckhams and Tap to agree on a way of working. When he decided to keep the name Beckham, Tap supported him – but it wasn’t their first choice.’
A source added: ‘His management had this plan for him to surprise people by performing in pubs.
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According to reports Cruz was spotted retrieving his belongings from the tent before heading home late on Sunday evening.
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Cruz chatted intently to pals with his famous face seemingly going unnoticed by fellow festival goers
‘They hoped someone would spot him and share a video on social media and from there he would go viral. Victoria didn’t warm to that plan, so the idea was shelved.’
But a few weeks later Victoria filmed Cruz singing The Beatles’ Come Together at Fitzrovia’s Lore Of The Land pub, owned by Guy Ritchie.
She signed off the video: ‘Spontaneous performance last night at the pub!’
The source said: ‘The whole point was to distance him from being Posh Spice’s baby boy. Not only had she lifted the plan, but she had scuppered it.’
A Tap source said: ‘We parted company on friendly terms. We are focused on making music artists as successful as they can be. It wasn’t possible in the circumstances.’
Last year it was revealed that David earned a jaw-dropping £657,322 per week in 2022 – as he and his wife Victoria shared an £8million dividend from their business empire.
The power couple entered 2022 feeling flush after sales across their ventures surged following lockdowns – with the former Spice Girl’s fashion range making a loss.
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Last year it was revealed that David earned a jaw-dropping £657,322 per week in 2022 – as he and his wife Victoria shared an £8million dividend from their business empire
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The power couple entered 2022 feeling flush after sales across their ventures surged following lockdowns – with the former Spice Girl’s fashion range making a loss
Beckham Brand Holdings, which acts as the umbrella company for David’s investments and branding and Victoria’s fashion and beauty firm, revealed in accounts filed that profits for 2021 hit £19.1m, up from £11.6m a year earlier.
Most came from DB Ventures – the former England footballer’s brand is licensed to the likes of video games producer Electronic Arts, Adidas, watch company Tudor, whisky brand Haig Club and car manufacturer Maserati.
DB Ventures’ turnover shot up from £11.4million to £34million, while profits climbed from £12.9million to £24.1million.
Victoria’s arm, which has in the past been propped up by her husband’s success, saw losses fall from £8.7million to £5.9million as sales climbed 13 per cent to £40.9million.
Victoria Beckham Holdings, part-owned by the Beckhams and part-owned by London private equity firm Neo Investment Partners, kicked off a turnaround plan in 2021.
