Brooklyn Peltz-Beckham knows he can be considered a nepo baby—with parents like Victoria and David Beckham, it’s only a natural conclusion—but he isn’t letting it stop him.

With parents like Victoria Beckham and David Beckham, the label is an easy one to bestow—and Brooklyn isn’t looking to deny the charge.

Instead, the chef hopes his own legacy will one day stand for itself.

“I mean, I can’t help how I was born,” he told InStyle in an interview published June 10.

“I couldn’t ask for better parents and I’m just trying to work my ass off and trying to make a name for myself. That’s all I can say, really.”

And part of making a name for himself is the creation of a new company called Cloud23, named after the jersey number his father wore during his professional career.

“I think what I wanted for so long—especially the last few years—is I really wanted to make a name for myself,” he explained. “I’m always going to have haters and that’s fine, and it’s probably going to get worse. I hope not, but I’m excited for people to try [Cloud23] and I don’t know, what else can I say? Where would I want my business to be in 20 years? I want my product to be [everywhere]. I would love to have my own restaurant.”

“You have to be happy to be successful,” the 25-year-old reflected. “That’s important.”

In fact, while the title of nepo baby—one he shares with siblings Romeo, 21, Cruz, 19, and Harper, 12—might come with some negative connotations, Brooklyn is no stranger to dealing with haters—the trolls who who often comment on and criticize his cooking videos being a good example.

“To be honest, I’m used to the hate,” he told Insider in an interview published Oct. 19. “It doesn’t really bother me. Cooking makes me happy. I have more important things to worry about than people saying a little bit of rubbish about me.”

And though Brooklyn—who recently celebrated his second wedding anniversary with Nicola Peltz-Beckham—acknowledged he’s “not a professional at all,” he knows practice—and dedication—makes perfect.

“My message to them is to keep writing whatever they want to write,” he continued. “There are always going to be people out there who try and pull you down. I’m doing my thing and working my bum off. So they can keep writing what they want, but it’s not going to bother me—I’m just going to keep doing my thing.”