As product placement goes, it doesn’t get much better than the Super Bowl. 

A communal TV experience shared across all 50 American states and beyond, this year’s event  – won by Kansas City Chiefs for the third time in five years – is expected to break global viewing records, surpassing the 115million viewers who watched in 2023. 

No surprise, given NFL games have made up an impressive 93 of the top 100 broadcast programs across the United States over the last year. 

That kind of attention brings in big money, big brands and even bigger celebrities – as Sunday evening’s star-studded assortment of commercial breaks illustrated. 

Indeed, companies have forked out close to $7million a piece for a 30-second spot in the hope of capitalising on the commercial buzz with a series of high-profile celebrity endorsements. 

Only a Super Bowl could encourage Ben Affleck and Jennifer Lopez to flog donuts, Sir Anthony Hopkins to play a lower league football mascot and the classically trained Patrick Stewart to climb a ‘mountain of entertainment.’ 

But who else featured during Sunday night’s extravaganza? Here is a roundup of this year’s standouts.

Ben Affleck featured in a new ad for Dunkin’ Donuts during Sunday evening’s Super Bowl

The actor’s close friend Matt Damon also stars in the comedic  advert, during which they gatecrash a recording session conducted by Affleck’s wife Jennifer Lopez

JLo, Ben Affleck, Tom Brady and Matt Damon star in Dunkin’ ad

Lopez doesn’t look happy upon catching sight of her husband and his invading entourage

DUNKIN’ DONUTS 

Dunkin Donuts has finally unveiled their full Super Bowl ad featuring Ben Affleck trying to start his pop music career in a rather hilarious fashion.

After numerous teases over the past week featuring influencer Charli D’Amelio, Dunkin Donuts has released their full Super Bowl spot during the first half of the big game.

The earlier teases showed the 51-year-old actor and filmmaker trying to break into the music biz, though the full ad revealed who was helping him along the way, including his childhood friend Matt Damon.

The ad spawned mixed reactions from fans on social media, with some calling it the best of the night and some calling it ‘cringe’ during the game, which the Kansas City Chiefs won 25-22 over the favorited San Francisco 49ers in overtime.

The ad begins with Lopez, 54, in a recording studio, with a bejeweled custom Dunkin’ cup at her side, while Jack Harlow tries to talk Affleck out of it.

‘I don’t think you should do this,’ Harlow says, though Affleck explains why he has to do this.

‘Last year she came to my work. Now I’ve gotta show her what I can do,’ Affleck insists, while, inside the studio, JLo is told that Affleck is here… which she’s not happy about.

The ad begins with Lopez in a recording studio, with a bejeweled custom Dunkin Donuts cup at her side, while Jack Harlow tries to talk Affleck out of it

Affleck bursts through the door stating, ‘What up, Brooklyn! For your consideration, here comes the Boston Massacre,’ Affleck says, as Lopez closes her eyes in disbelief

Ben Affleck and Jack Harlow star in Dunkin’ Super Bowl ad

A banner unfurls behind Affleck as he reveals his group is called The Dunkings, revealing that he has NFL legend Tom Brady on the keyboard

Fat Joe arrives and leans over Lopez, who is still in disbelief, as Damon riffs off his famous Good Will Hunting line and says, ‘How do you like those… donuts… I’m so sorry’

Affleck bursts through the door stating, ‘What up, Brooklyn! For your consideration, here comes the Boston Massacre,’ Affleck says, as Lopez closes her eyes in disbelief.

A banner unfurls behind Affleck as he reveals his group is called The Dunkings, revealing that he has NFL legend Tom Brady on the keyboard.

Affleck adds that his ‘partner’ needs no introduction as he throws it over to a downtrodden Matt Damon, who says, ‘Sometimes it’s really hard to be your friend.’

Affleck adds, ‘You said you were gonna support me?’ before Affleck and his Dunkings break into the song.

Fat Joe arrives and leans over Lopez, who is still in disbelief, as Damon riffs off his famous Good Will Hunting line and says, ‘How do you like those… donuts… I’m so sorry.’

Affleck adds, ‘You had to see it, but I forgive you. Lay us on the track,’ as Brady asks, ‘Are we gonna be on the album?’

Lopez adds, ‘We talked about this,’ as Affleck adds, ‘That’s cold. You’re blinded by those pinstripes,’ referring to his Boston Red Sox’s rival the New York Yankees.

He adds, ‘There goes Babe Ruth’ as he walks into the bannr, while JLo says Tom Brady can stay as the others leave.

Outside, Damon tells Affleck, ‘Remember when I told you I’d do anything for you? This is anything,’ as Affleck responds, ‘Chill, they’re naming a drink after us,’ as the ad comes to an end.

VERIZON 

Beyonce surprised fans by teasing forthcoming new music as she stunned in a Verizon Super Bowl ad on Sunday

Beyonce stars in the Super Bowl commercial for Verizon

The 42-year-old music icon — who attended the big game alongside other notable stars — moved through various personas in the minute-long commercial

Beyoncé surprised fans by teasing forthcoming new music as she stunned in a Verizon Super Bowl ad — for which she reportedly received a $30million payout — on Sunday.

The 42-year-old icon — who attended the big game alongside other notable stars — moved through various personas in the minute-long commercial, attempting to ‘break the internet’ with over-the-top performances.

It comes after days earlier the phone company teased the singer’s appearance in the advert with two brief bits shared on social media.

In one clip, actor Tony Hale squeezed lemons behind a lemonade stand and said: ‘Hold up, she wants me to squeeze all these lemons by myself? This better work.’

The clue was a reference to the pop star’s 2016 surprise Lemonade visual album.

And just like she did in eight years ago, the Grammy-winning musician blew fans away on Sunday as she dropped two new singles.