Aaron Judge and the New York Yankees are embracing the hitting philosophy of new coach James Rowson, who prioritizes player communication and connection, aiming to enhance the performance of veteran hitters like Giancarlo Stanton and DJ LeMahieu after a tumultuous previous season.

The Big PictureThe hiring of James Rowson reflects a shift towards prioritizing communication and player-centric coaching to revitalize the Yankees’ hitting performance.

By the Numbers

The Yankees were eight games back in the American League East at the all-star break last season.
James Rowson spent several hours hitting with star players like Aaron Judge and Gleyber Torres before spring training, focusing on individualized coaching strategies.

State of Play

Rowson’s coaching approach emphasizes personalized communication and understanding the unique needs of each player.
His background includes a decade-long relationship with Aaron Judge and influences from baseball luminaries like Don Mattingly, shaping his holistic coaching style.

What’s Next

With Rowson’s player-centric approach and emphasis on communication, the Yankees anticipate improved hitting performance and player development in the upcoming season.

Bottom Line

James Rowson’s coaching philosophy centered on individualized communication and player engagement is poised to transform the Yankees’ hitting approach and elevate player performance, providing a pathway to success in the upcoming season.