“Viewers Cry ‘Rage-Baiting!’ — Jack Osbourne at the Centre of Explosive Kelly Brook Feud No One Saw Coming”

I’m A Celebrity fans have accused Jack Osbourne of ‘rage-baiting’ the camp during Friday night’s episode I’m A Celebrity fans have accused Jack Osbourne of ‘rage-baiting’ the camp during Friday night’s episode

I’m A Celebrity fans have accused Jack Osbourne of ‘rage-baiting’ the camp during Friday night’s episode

I’m A Celebrity viewers remain deeply divided after Friday night’s episode, with many accusing Jack Osbourne of deliberately “rage-baiting” the camp as tensions with Kelly Brook escalate into one of the season’s most volatile storylines. What began as awkward friction has now snowballed into a full-blown jungle feud — complete with family drama, social-media uproar and several uncomfortable moments playing out on screen.

Recent episodes have shown Jack and Kelly drifting further apart, a rift heightened when Jack’s sister, Kelly Osbourne, publicly branded the model a “bully” after Kelly criticised Jack in the Bush Telegraph. The disagreement stems from a now-viral moment in which Jack stepped in to help Kelly slice an eel — prompting the former Page Three star to gag and struggle through the prep.

In recent days, his relationship with campmate Kelly Brook has become increasingly tense amid their feud – which saw his sister Kelly Osbourne accuse the model of being a ‘bully’

Kelly later opened up in camp about her old reputation as a “s3x kitten,” saying she felt judged and misunderstood, a confession that only added fuel to the tension viewers were already sensing.

Fans spotted another tense moment and claimed Jack was provoking outrage during and after the trial in order ‘to get airtime’

Online, Kelly’s family fiercely defended her, dismissing the bullying accusations as “absolute rubbish.” But fans didn’t have long to recover before spotting another flashpoint: Jack’s intense behaviour during and after the Dreaded Dunnies Trial, where he joined Shona McGarty, Alex Scott and Martin Kemp to earn 12 stars.

Scores of viewers took to X claiming Jack was “trying to run the camp” and provoking reactions in order to secure airtime. One person wrote: “Jack Osbourne is such a control freak. He has to be in charge of everything.” Another added: “Jack is rage-baiting the camp #ImACeleb.”

Meanwhile, some fans have been enjoying seeing Jack come out of his shell and show off his humorous demeanour during his trial with Alex, Shona and Martin

Not everyone agreed, though. Many found Jack’s humour and dramatic acting during the group’s fake meltdown genuinely entertaining. When Martin fake-cried and Jack pretended to storm off, fans praised them for creating one of the funniest moments of the season. “Seeing Jack come out of his shell is actually so heartwarming,” one viewer posted.

When the group returned to camp and pulled off an ‘epic’ acting stunt, Martin put on the fake tears and Jack pretended to be furious

Still, the tension between Jack and Kelly keeps resurfacing. Kelly claimed Jack elbowed her aside at the fish station — describing his enthusiasm as “like Christmas morning” — while Jack previously criticised her potato-chopping technique. Their friction grew even sharper when Vogue Williams and Tom Read Wilson entered camp as latecomers and were instantly given power in the “Leader’s Lodge.”

After revealing the truth that they would be eating for 12, fans heaped praise on Jack for showing off his playful side

Jack had unofficially taken on the role of camp chef, but has now been given a rather different role by the new camp leaders

The new leaders assigned Kelly to kitchen duty — comparing her to Nigella Lawson — while placing Jack on dunny duty with Shona, a switch that visibly annoyed him. Feeling replaced and sidelined, Jack told the group he felt a “resistance” to Vogue and Tom, saying: “You can’t just walk in halfway through the movie and start changing everything.”

Kelly, meanwhile, admitted she sometimes feels “lost” in camp and just wants to contribute. Jack responded that with four children at home, he is naturally always “doing, doing, doing.”

Their repeated clashes have prompted speculation that the tension could eventually push Jack to walk — especially after his emotional start to the series — but for now, he remains determined to stay.

With alliances shifting, leadership power changing hands, and the Kelly–Jack feud refusing to cool, the jungle is becoming more unpredictable by the hour.