Reality star Pete Wicks has once again proven he’s more than just a familiar face on screen — he’s got a heart of gold.
In a deeply emotional episode of ITV’s For Dogs’ Sake, Pete was seen wiping away tears as he met a rescue dog in critical condition. The dog, a neglected mix-breed suffering from severe illness, had racked up a vet bill that her shelter simply couldn’t afford.
Without hesitation, Pete looked into her eyes, turned to the rescue team, and said:
“She Deserves a Chance…”
The moment stunned viewers, many of whom took to social media in tears. One fan posted:
“I didn’t expect to cry tonight but Pete Wicks broke me. What a beautiful soul.”
Pete’s willingness to step in — not for the cameras, but because he truly cares — was praised by fans, animal lovers, and fellow celebrities alike.
Known for his tattoos, tough image, and no-nonsense banter on TOWIE and Celebs Go Dating, Pete has found a new purpose in animal welfare. Through For Dogs’ Sake, he’s helped highlight neglected pets across the UK and used his platform to drive real impact.
“Some Things Matter More Than Money”
Pete later explained in a behind-the-scenes clip:
“It’s not about money. It’s about giving a life the second chance it never had.”