Victoria Beckham is reportedly preparing to cash out of her long-running fashion and beauty empire—nearly two decades after she first ventured into design and 16 years after launching her eponymous label.

Despite years of headlines about heavy losses, new reports claim the brand—including fashion and beauty—is being quietly prepared for a sale that could value the business at around $100 million.

Rumours intensified last week after it emerged that Victoria had engaged banking powerhouse Rothschild & Co to explore options. Although sources close to the Beckhams refused to confirm or deny anything, one insider said the company is “always thinking about growth and future opportunities”, strongly hinting that talks are already underway.

Beauty journalist Rachel Strugatz, who writes for business newsletter Puck, added that she had personally seen financial documents confirming the move. According to her, the brand is on track to generate $100 million in net sales this year, with around 70% coming directly from its website.

But this potential success comes after a notoriously painful journey. In 2018, Victoria Beckham Limited was reportedly losing £4,000 a day, and that same year it posted losses of £12.3 million, with BBC noting the label hadn’t made a profit since its launch in 2008.

Victoria opened up about those struggles in her recent Netflix documentary, admitting she had reached a breaking point and had to turn to her husband, David Beckham, for help. She revealed: “I almost lost everything. I used to cry before work every day because I felt like a firefighter. We were tens of millions in the red.”

David also recalled how heartbreaking those moments were: “Victoria is a proud woman. When we met, she was a lot richer than me—she even bought our first house. So for her to say, ‘we need more money, the business needs more,’ that was very hard. And I didn’t have endless money to keep putting in. Eventually I said, this cannot continue.”

While the fashion side struggled, Victoria Beckham Beauty experienced explosive growth—and insiders believe it will be the key attraction for buyers.