Meghan Markle tipped to make ‘big announcement’ as Instagram ‘silence’ explained!

The Duchess of Sussex’s followers “may desert her”

We could see Meghan Markle make a “big announcement” soon amid her apparent silence on Instagram.

The Duchess of Sussex, 43, launched her personal Instagram account at the start of 2025. Since then, she’s used it to share personal family moments with fans as well as updates on her brand, As Ever.

In recent weeks, Meghan has promoted her second As Ever launch, which included a new jam spread, a limited-edition honey, and a restock of her herbal teas, flower sprinkles, and crepe and cookie mixes. Her second batch of products sold out within minutes,  just like her first launch did.

On July 1, she also launched her new Napa Valley Rosé wine. However, since then, we’ve only seen a couple of updates from Meghan on her Instagram. And one PR expert thinks something is brewing…

Meghan Markle could risk losing her followers if she stays silent on Instagram, a brand expert has warned (Credit: Cover Images)

Meghan Markle on Instagram

At the time of writing, Meghan’s last Instagram post on her personal account was shared on July 4 to mark Independence Day in the US.

She shared some cupcakes she and her children, Archie and Lilibet, made to mark the holiday.

Meghan wrote: “Our second date was the 4th of July 2016, and H brought me cupcakes to celebrate. Now, all these years later, our two children are in on the tradition.

“Happy Independence Day! May your day be as sweet as these cupcakes.”

Over on her As Ever account, a photo was shared of Meghan with her dog, Mia, on July 14. It read: “Summer afternoons, mint tea, and the sweetest company. (Hi, Mia!).”

I think that it’s a way of building momentum and so she can make a new announcement.

Since then, Meghan has gone quiet on socials. According to brand and culture expert Nick Ede, this could be a sign that Meghan is preparing to make a big announcement.

The Duchess of Sussex launched her Instagram at the start of 2025 (Credit: Cover Images)

Meghan Markle to make ‘big announcement’

Nick told the Express: “I think that it’s a way of building momentum and so she can make a new announcement, which once again will gain column inches.”

Interesting…

But why is Meghan being quieter on her socials lately? Nick reckons she could just be “taking a back seat for a while” following another successful As Ever launch.

However, he warned: “The issue is that we all know with social media it’s about consistency and speaking to your audience, and it doesn’t feel like she’s grasping that side of things.

“It may be that she genuinely doesn’t have anything to actively promote so she’s taking a back seat for a while on that side of things, but her followers may desert her.”

Related Posts

Kym Marsh suffers another tragic family loss as she shares heartbreaking tribute

Actress Kym Marsh has revealed her family has suffered another devastating death as she paid an emotional tribute on her social media following the loss of her…

David Beckham makes big gesture on social media towards son Brooklyn amid rift

David Beckham showed his support for his eldest son Brooklyn Beckham on social media this week following rumours of a rift between some of the family in…

Clarkson’s Farm star Harriet Cowan claims she is ‘not making any money’ despite show

Harriet Cowan became a hit with Clarkson’s Farm viewers when she stepped in to help Jeremy Clarkson while Kaleb Cooper went away as she revealed the harsh…

Danniella Westbrook confesses her biggest regret as she looks back on her troubled past

Former EastEnders actress Danniella Westbrook says she doesn’t have any career regrets, but drugs will “always” be her biggest regret, as she’s opened up about her past…

Alex Jones fights tears as her rarely-seen husband appears on The One Show

Alex Jones was brought to tears during tonight’s episode of The One Show as her rarely-seen husband Charlie made a surprise appearance as she celebrated 15 years…

Coronation Street fans beg for soap tribute to late Frank Grimes after sudden death

Coronation Street viewers have called for the ITV soap to pay tribute to Barry Connor actor Frank Grimes following his death after a short illness aged 78…