The Duchess of Sussex’s followers “may desert her”

We could see Meghan Markle make a “big announcement” soon amid her apparent silence on Instagram.

The Duchess of Sussex, 43, launched her personal Instagram account at the start of 2025. Since then, she’s used it to share personal family moments with fans as well as updates on her brand, As Ever.

In recent weeks, Meghan has promoted her second As Ever launch, which included a new jam spread, a limited-edition honey, and a restock of her herbal teas, flower sprinkles, and crepe and cookie mixes. Her second batch of products sold out within minutes,  just like her first launch did.

On July 1, she also launched her new Napa Valley Rosé wine. However, since then, we’ve only seen a couple of updates from Meghan on her Instagram. And one PR expert thinks something is brewing…

Meghan Markle could risk losing her followers if she stays silent on Instagram, a brand expert has warned (Credit: Cover Images)

Meghan Markle on Instagram

At the time of writing, Meghan’s last Instagram post on her personal account was shared on July 4 to mark Independence Day in the US.

She shared some cupcakes she and her children, Archie and Lilibet, made to mark the holiday.

Meghan wrote: “Our second date was the 4th of July 2016, and H brought me cupcakes to celebrate. Now, all these years later, our two children are in on the tradition.

“Happy Independence Day! May your day be as sweet as these cupcakes.”

Over on her As Ever account, a photo was shared of Meghan with her dog, Mia, on July 14. It read: “Summer afternoons, mint tea, and the sweetest company. (Hi, Mia!).”

I think that it’s a way of building momentum and so she can make a new announcement.

Since then, Meghan has gone quiet on socials. According to brand and culture expert Nick Ede, this could be a sign that Meghan is preparing to make a big announcement.

The Duchess of Sussex launched her Instagram at the start of 2025 (Credit: Cover Images)

Meghan Markle to make ‘big announcement’

Nick told the Express: “I think that it’s a way of building momentum and so she can make a new announcement, which once again will gain column inches.”

Interesting…

But why is Meghan being quieter on her socials lately? Nick reckons she could just be “taking a back seat for a while” following another successful As Ever launch.

However, he warned: “The issue is that we all know with social media it’s about consistency and speaking to your audience, and it doesn’t feel like she’s grasping that side of things.

“It may be that she genuinely doesn’t have anything to actively promote so she’s taking a back seat for a while on that side of things, but her followers may desert her.”