In a move that has Hollywood insiders rattled and grassroots audiences fired up, the iconic Roseanne Barr, along with her classic sitcom co-stars John Goodman and Laurie Metcalf, has joined forces with Mark Wahlberg and Mel Gibson to create what they’re calling “Non-Woke Productions” — a new film and TV studio promising to shake the industry to its core.

The message is loud, clear, and unapologetic: It’s time for Hollywood to grow a spine.

The Dream Team No One Expected — But Everyone’s Talking About

The newly formed alliance between five of entertainment’s most recognizable (and at times controversial) figures is being hailed by supporters as a “cultural revolution,” and criticized by others as “a direct challenge to the entertainment establishment.”

Dubbed the “Roseanne Trio” by fans for their legacy in the blue-collar sitcom Roseanne, Barr, Goodman, and Metcalf are now stepping back into the spotlight — not just as actors, but as cultural renegades determined to revive a type of storytelling many believe has been buried under layers of political correctness.

Joining them are Mark Wahlberg, who has long expressed frustration with Hollywood’s moral hypocrisy, and Mel Gibson, no stranger to controversy himself but also a proven box-office titan when it comes to bold, unfiltered content.

The Mission: “Rise Up, Heroes”

Their first announced project? A multi-part action-drama series titled “Rise Up, Heroes” — described as a “patriotic ensemble saga” focusing on everyday Americans standing up against corrupt institutions, censorship, and elitist agendas.

According to early leaks, the show will feature a cast of “hard-working underdogs,” including veterans, factory workers, small-town sheriffs, and single moms — all banding together to fight a powerful globalist tech empire trying to control free speech.

Roseanne herself reportedly said:

“THIS ISN’T JUST A SHOW. IT’S A CALL TO ARMS FOR EVERY AMERICAN WHO’S TIRED OF BEING TOLD TO SIT DOWN, SHUT UP, AND APOLOGIZE FOR LOVING THEIR COUNTRY.”

What is Non-Woke Productions?

Non-Woke Productions is being positioned as a full-scale alternative to the existing entertainment power structure. With backing from private investors — and rumored support from at least one conservative-leaning media network — the studio plans to produce films, sitcoms, documentaries, and streaming content that, in their words, “celebrate American values without the filter.”

A spokesperson for the studio stated:

“WE’RE DONE ASKING FOR PERMISSION FROM THE ELITES. OUR CONTENT WILL BE BOLD, FUNNY, FEARLESS — AND FREE FROM THE SELF-CENSORSHIP THAT’S STRANGLING HOLLYWOOD.”

Reaction: Hollywood Panics, Middle America Cheers

Predictably, the announcement sent shockwaves through social media and mainstream entertainment circles.

While critics have decried the group as “divisive” and “dangerously regressive,” fans across the country are rallying behind the project. Within hours of the announcement, the hashtag #RiseUpHeroes began trending on X (formerly Twitter), with supporters declaring it a cultural turning point.

One viral post read:

“ROSEANNE, WAHLBERG, AND GIBSON STARTING THEIR OWN STUDIO? FINALLY. REAL PEOPLE MAKING REAL STORIES. I’M IN.”

Another simply said:

“HOLLYWOOD IS ABOUT TO HAVE A MELTDOWN. AND I’VE GOT POPCORN.”

The Stakes Are High — And They Know It

Mel Gibson, who will reportedly direct the pilot episode of Rise Up, Heroes, offered a rare public comment:

“THEY TOLD US WE COULDN’T DO THIS. THAT’S EXACTLY WHY WE’RE DOING IT.”

Meanwhile, Wahlberg is said to be overseeing the studio’s film division, with plans already in place for two feature films — one a gritty firefighter drama, and the other a Vietnam-era family saga based on true events.

What’s Next?

The group has hinted at a full streaming platform in development, aiming to compete with Netflix, Hulu, and Disney+, but with zero tolerance for “ideological overreach.” Subscriptions for Non-Woke TV, as it’s tentatively named, could go live by early next year.

In an era where cultural tensions dominate nearly every space — from entertainment to sports to schools — this latest shakeup may be the most audacious yet.

Bottom Line:

The Roseanne trio. Wahlberg. Gibson.
Five entertainment powerhouses. One billion-dollar middle finger to Hollywood groupthink.

“Non-Woke Productions” is here.

And they’re not asking for approval.
They’re demanding a revolution.