Meghan Markle lifts lid on real reason she dramatically changed name of lifestyle brand

Meghan Markle has released the third episode of her brand new podcast Confessions of a Female Founder and it sees her in conversation with celebrity hair colourist Kadi Lee, the co-founder of the Highbrow Hippie salon and haircare brand

Meghan Markle has spoken out on why she decided to change the name of her lifestyle brand, saying the old name became ‘word salad’. In the latest episode of her new podcast Confessions of a Female Founder, the Duchess of Sussex chats to celebrity hair colourist Kadi Lee, who is also a good friend of Meghan’s.

Kadi has co-founded the salon and haircare brand Highbrow Hippie – and the pair chatted about picking an all important name for a business. Over a year ago, Meghan originally introduced her lifestyle brand with the name American Riviera Orchard, launching both a website and an Instagram account for it. However, earlier this year, she made a dramatic U-turn and announced the brand would now be called As Ever.

Meghan with her friend Kadi Lee, who joins her for her latest podcast episode
Meghan with her friend Kadi Lee, who joins her for her latest podcast episode 
Image:
WWD via Getty Images)

Meghan had faced setbacks trying to trademark the American Riviera Orchard name. However, in the latest podcast she tells Kadi that she “didn’t love” the previous name when it became “word salad”.

She explained: “I had secured As Ever as a name in 2022, and then as everything started to evolve last year, and bringing in a partner the size that it was, it was just so interesting. You remember, I said, ‘I like American Riviera as an umbrella,’ and then be able to have verticals beneath it.

“And maybe have the ‘Orchard’ really small. But when that’s not feasible, suddenly it became this word salad. I didn’t love that so much. “I was like, ‘OK, let’s go back to the thing that I’ve always loved. Let’s use the name that I protected for a reason that had sort of been under wraps’.

“And then we were able to focus in the quiet and put our heads down and build on something that no one was sniffing around to even see about. It was really just helpful to have that quiet period.”

Meghan has already released two previous episodes of her new eight-part podcast with Lemonada Media, which promises “girl talk” and advice on how to create “billion-dollar businesses”. It follows the duchess’s much-criticised Netflix lifestyle series With Love, Meghan and her new brand As Ever, which sold out of its first batch of raspberry spread, flower sprinkles and herbal tea.

In th first episode, she chatted to Whitney Wolfe Herd, the founder of the dating app Bumble. During the chat, Meghan talked about her experiences of being a mum and revealed she suffered from a ‘huge medical scare’ after giving birth.

She explained: “We both had very similar experiences — though we didn’t know each other at the time — with postpartum, and we both had preeclampsia. Postpartum preeclampsia. It’s so rare and so scary.

Meghan added: “And you’re still trying to juggle all of these things, and the world doesn’t know what’s happening quietly. And in the quiet, you’re still trying to show up for people – mostly for your children — but those things are huge medical scares.” Whitney replied: “I mean life or death, truly.” Postpartum preeclampsia is a rare condition that causes high blood pressure after birth.

Meanwhile, last week, Meghan spoke to Reshma Saujani, founder of the not-for-profit Girls Who Code, where she touched on her experience of miscarriage and having to “let something go that you plan to love for a long time”. Meghan had a miscarriage in July 2020, when her eldest child Archie was one, revealing her heartbreak in an article for The New York Times later that year.

The duchess told Ms Saujani, who faced a series of miscarriages due to an autoimmune disease: “The miscarriages that you’ve experienced. I’ve spoken about the miscarriage that we experienced. And I think, in some parallel way, when you have to learn to detach from the thing that you have so much promise and hope for, and to be able to be OK at a certain point to let something go, something go that you plan to love for a long time.”

Related Posts

EMERGENCY: THE DARKEST SECRETS OF THE JUSTICE SYSTEM ARE ABOUT TO BE UNLEASHED! The silence is finally SHATTERED! As the explosive hearings for Rupert Lowe’s “Rape Gang Inquiry” kick off in London, a terrifying truth is emerging. For years, the screams of victims were ignored, and the truth was buried deep within expensive, hidden court files. But now, the curtain is being ripped wide open, and some very powerful people are SHAKING! Why has the truth been kept behind a “paywall” for so long? Why were public authorities allowed to turn a blind eye while innocent lives were destroyed? Rupert Lowe is making a move that the establishment DREADS: he’s demanding that EVERY court transcript be made FREE for the public! Is the system hiding evidence of its own massive failures? This isn’t just an inquiry; it’s a war for justice that the “Über Elite” never wanted you to join. THEY CAN NO LONGER HIDE. Sign the urgent petition and click the link below to see the chilling testimonies they tried to suppress for decades!

EMERGENCY: THE DARKEST SECRETS OF THE JUSTICE SYSTEM ARE ABOUT TO BE UNLEASHED! Hearings Begin for Rupert Lowe’s “Rape Gang Inquiry” in London as Public Petition Gains…

JUST WANT TO LIVE…” — Bob Mortimer Has Moved Fans To Tears With A Raw, Quietly Brave Confession About Life After His Triple Heart Bypass, Admitting He’s Gently Defying Doctors’ Orders Because Fear Has Already Taken Enough From Him. Speaking With Heartbreaking Honesty, Bob Revealed The Nights Filled With Anxiety, The Moments He Cried Alone, And The Decision That Changed Everything: “I Realised I Didn’t Want To Survive — I Wanted To Live.” Rather Than Letting Worry Steal The Time He Has Left, He’s Choosing Joy, Laughter, And Meaning Wherever He Can Find It. Fans Say His Words Feel Less Like An Interview And More Like A Farewell Letter — Tender, Human, And Devastatingly Real — A Reminder That Even Comedy’s Brightest Souls Carry Quiet Battles The World Never Sees.

Bob Mortimer has made a brutally honest confession about life after his emergency triple heart bypass — and it’s left fans both shocked and strangely moved The 66-year-old comedian,…

Unraveled by Chaos: 41 Hotels Set Ablaze Amidst UK’s Explosive Anti-Migrant Riots—Is Britain’s Immigration Strategy Crumbling Under the Weight of Public Fury and Political Division? Discover the Unfolding Crisis Fueling Fear and Unrest Across the Nation!

Breaking news: In an unprecedented surge of violence across the UK, 41 hotels housing migrants have erupted in flames amid escalating anti-migrant riots. Chaotic clashes between masked…

TEN MILLION POUNDS AND OUT ANT MCPARTLIN TURNS HIS BACK ON LONDON LIFE SS

TEN MILLION POUNDS AND OUT ANT MCPARTLIN TURNS HIS BACK ON LONDON LIFE Ant McPartlin has declared: ‘I’m a celebrity, get me out of here!’ as he quits…

THE ULTIMATE ULTIMATUM: MAL’S D.E.A.D.L.Y OBSESSION PUSHES DEV TO THE EDGE! SS

THE ULTIMATE ULTIMATUM: MAL’S D.E.A.D.L.Y OBSESSION PUSHES DEV TO THE EDGE! Bernie was left rattled in tonight’s Coronation Street (Friday, January 30) as she pleaded with Mal…

THE END OF AN ERA ON THE COBBLES: ALAN HALSALL BREAKS HIS SILENCE! SS

THE END OF AN ERA ON THE COBBLES: ALAN HALSALL BREAKS HIS SILENCE! Coronation Street’s Alan Halsall responds as co-star’s exit for new role confirmed The actor…