Meghan Markle faces awkward 'delay' with new brand as 'copying' row rumbles on

Meghan’s new company As Ever is reportedly facing another delay – so her offerings from her new product range might not be available to purchase for some time

Meghan Markle appears to have faced another setback with her lifestyle brand, after days of controversy.

The Duchess has been gearing up for her highly anticipated cooking show to launch on Netflix next week, but it seems fans will have to wait a while longer to actually purchase any of the products from her lifestyle brand, which Netflix has partnered with her on.

With Love, Meghan is an eight-part series which will see the former actress explore hosting and entertaining tips that her audience can try to implement in their own lives – with the assistance of some A-list pals like actress Mindy Kaling, 45.

Alongisde promotion for her new show, the Duchess recently announced that her lifestyle brand America Riviera Orchard has been officially renamed to As Ever. Meghan explained in an Instagram video that there were some issues with the initial name for the company, which would have limited her to selling products that were made in the ‘American Riviera’ – a nickname for her home of Montecito, in Santa Barbara county, California.

The snap that features on Meghan’s new website featuring Princess Lilibet (
Image:
As Ever)

Meghan’s new brand name allows her more flexibility on the products she can sell, and she also announced she has a high-profile “business partner” for the venture – Netflix. The streaming giant is set to open brick-and-mortar stores called Netflix House in the US, where they will sell merchandise relating to a selection of their hit TV shows, and their partnership with Meghan is said to be part of this new venture. But according to US site Page Six, the products from As Ever – including Meghan’s iconic jam – won’t be available to buy until “months” after her Netflix show airs.

In her announcement, Meghan explained how close to her heart the new project is, writing: “I’m thrilled to introduce you to As Ever — a brand that I created and have poured my heart into. ‘As ever’ means ‘as it’s always been’ or some even say ‘in the same way as always’. If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me. This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday.”

The Tig was a popular lifestyle blog that Meghan ran for many years before she got serious with Prince Harry and shut the website down, as she was poised to become a full-time working royal in the UK. Meghan is expected to sell products like dog biscuits, jams, candles, jewellery, tablecloths, and napkins, according to patent applications submitted back in 2022.