ITV viewers will see less of shows like Good Morning Britain, Loose Women and This Morning over the next few weeks, thanks to the broadcaster bagging the rights to cover plenty of matches from the Women’s World Cup

Good Morning Britain will remain off air for a while longer thanks to ITV’s coverage of the FIFA Women’s World Cup.

The international football competition kicked off in Australia and New Zealand on Friday – prompting ITV and the BBC to shake up their schedules.

GMB was first taken off air on Friday – leaving many viewers fuming – and was nowhere to be seen on our TV screens once again on Monday morning.

Popular ITV daytime programmes like Lorraine, This Morning and Loose Women have also been impacted by the broadcaster’s sport coverage.

When was Good Morning Britain cancelled?

The early morning breakfast programme normally airs weekdays from 6am on ITV but has been bumped in order to make way for the FIFA Women’s World Cup 2023 since Friday, with coverage of the Philippines v Switzerland clash taking its spot.

GMB aired a reduced edition on Friday, as Philippines v Switzerland battled it out over in Australia. Coverage of the match began at 5.50am with kick-off scheduled for 6am but, when the sports programme wrapped up at 8.05am, a shorter version of Good Morning Britain was not squeezed into the schedule. ITV viewers were subject to a repeat of The Chase with Bradley Walsh’s quiz show bridging the gap before Lorraine.

An episode of Gino’s Italian Family Adventure was broadcast at 6am on Monday morning – the time GMB normally begins – before coverage of Italy and Argentina’s Group G kicked-off at 6.30am. “#gmb so I switch itv on to complain about Richard presenting only to see Gino on a moped wtf, how am I supposed to start my day without a moan,” one fan noted of the schedule shake-up on Monday.

Coverage of the Women’s World Cup continued for the majority of the day on ITV – meaning Lorraine, This Morning and Loose Women all forfeited their usual time-slots in order for the footy the dominate the schedule.

Will the 2023 FIFA Women’s World Cup Final be on ITV or BBC?

Live television coverage of the 2023 FIFA Women’s World Cup in Australia and New Zealand is currently being split between the BBC and ITV. In total all 64 matches from the tournament, which kicked off in Auckland on Friday, will be broadcast in the UK on either ITV or the BBC, except for the Final, which will be shown across both ITV1 and BBC1.

ITV will show coverage of half of the tournament’s matches across ITV1 and ITV4 with simulcast and catch-up on ITVX – meaning many popular daytime TV programmes will be taken off air in order to make way for the football.

“We’re delighted to be able to bring comprehensive coverage of the Women’s World Cup, free to air to our audiences with both live and highlights broadcasts across ITV and ITVX,” Niall Sloane, ITV Director of Sport, said ahead of the football competition starting last week.

“This tournament promises to provide memorable moments with the popularity of women’s football continuing to grow. England’s Lionesses are entering the World Cup Finals as European champions and fans have been able to follow their progress to qualification on ITV through our coverage of the World Cup qualifiers, so we hope they’ll join us to see all the action from Australia and New Zealand throughout the tournament.”

When does Good Morning Britain return to its usual timeslot?

The following matches will be shown on ITV over the next couple of weeks, meaning shows like Loose Women and This Morning will be bumped from the schedule further. Good Morning Britain is scheduled to return to our screens later this week, thanks to the BBC broadcasting the majority of matches from Down Under on Thursday.

Tuesday 25 July

6:30am Group A: New Zealand vs Philippines

9:00am Group A: Switzerland vs Norway

Wednesday 26 July

06:00am Group C: Japan vs Costa Rica

1pm Group B: Canada vs Republic of Ireland

Thursday 27 July

8.30pm Group E: Portugal vs Vietnam

Friday 28 July

1am Group G: Argentina vs South Africa

12pm Group D: China vs Haiti

Monday 31 July

8am Group C: Costa Rica vs Zambia

8am Group C: Japan vs Spain

Tuesday 1 August

8am Group E: Vietnam vs Netherlands

8am Group E: Portugal vs USA

12pm Group D: Haiti vs Denmark

12pm Group D: China vs England

Wednesday 2 August

11am Group F: Jamaica vs Brazil

11am Group F: Panama vs France

The semi-final matches will take place Tuesday 15 August and Wednesday 16 August, with 9am and 11am kick-offs sure to disrupt ITV’s daytime schedule, with the Final scheduled for Sunday 20 August. Normal service will resume on ITV from Monday 21 August.