MEGHAN Markle has launched a new business venture with a surprise post on Instagram.

The Duchess of Sussex, 42, unveiled her lifestyle brand called American Riviera Orchard.

Meghan Markle unveiled her lifestyle brand - American Riviera Orchard
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Meghan Markle unveiled her lifestyle brand – American Riviera OrchardCredit: AP

The Duchess of Sussex launched a new business venture with a surprise post on Instagram
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The Duchess of Sussex launched a new business venture with a surprise post on InstagramCredit: Instagram

She was spotted in a vintage-style clip on Instagram
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She was spotted in a vintage-style clip on Instagram

Everything we know about Meghan’s new business

MEGHAN Markle has launched a new Instagram brand called American Riviera Orchard.

Industry insiders said the site will focus on home, food, garden and lifestyle goods.

A source told the Mail: “It’s a lifestyle and cooking brand called American Riviera Orchard.

“The brand is meant to coincide with the launch of a new cookery show for Netflix.

“Meghan will be making, and selling, products such as jams. And at some point there will be a book and blog etc.”

According to a report from Page Six, Meghan’s company will focus on home, garden, food, and general lifestyle content.

The brand will reportedly sell a variety of home goods, such as cookbooks, foods, and kitchenware.

The source said: “She’s been working on this for over a year and it’s all the things that are close to her heart — all the things she’s passionate about.”

A trademark application for ‘American Riviera Orchard’ showed Meghan is planning to sell cutlery, decanters, legume-based spreads and even napkin rings.

The account launched just hours before Prince William gave a speech at the Diana Legacy Award.

It was accompanied by an Instagram story showing grainy footage of the duchess arranging flowers and baking in her stunning home.

With a jazzy soundtrack by the late Nancy Wilson, the cryptic video conveys a sense of old-fashioned Hollywood glam.

A woman wearing a ball gown – believed to be the Duchess of Sussex – is also seen through open French doors in what looks like her lavish £12million Montecito mansion.

The footage also featured the brand’s logo drawn in a script-like font that resembles a wedding invitation.

The account’s biography says the brand is “by Meghan, The Duchess of Sussex⁣⁣⁣” and visitors are linked to a website where they can join a mailing list.

Other than that, the vague page is bare except for the American Riviera Orchard’s logo spread elegantly across nine posts.