Stacey Solomon has announced an exciting new career move, drawing inspiration from her daughters. After a period of self-doubt, the star reveals she’s stepping into uncharted territory with a bold new venture.
Stacey Solomon became emotional as she shared a major new career move inspired by her daughters. The 35-year-old took to Instagram to announce that she’s launching her own perfume.
She also revealed that her perfume will be named after her daughters, one-year-old Belle and two-year-old Rose. In addition to Belle and Rose, Stacey has a blended family with her husband, Joe Swash, and together they have six children. They share Rex, who is four, along with Rose and Belle. Their other children from previous relationships are Harry, 17, Zachary, 15, and Leighton, 11.
In a video posted to to her six million followers, Stacey said: “I feel so lucky and grateful to have been able to live our what I can only describe as my wildest dreams, and that’s such a huge privilege, one I’ll never take for granted and certainly never forget. But it’s time for a change and a new focus.
“I’ve made space in my life to follow a dream of mine and create something special that hopefully you will love and will live on forever through my children.”

Stacey Solomon has announced an exciting new career move, drawing inspiration from her daughters (
Image:
Instagram/staceysolomon)
Admitting that she had lost her confidence in the past but is now determined to embrace change, she said: “I’m so overwhelmed with the feeling of excitement and fear as I step into a world which I can only say is bloody scary but also thrilling. This is a long time coming mostly because I haven’t had the confidence more than anything. But not anymore.”
She went on to share a design of the perfume bottle. Revealing more details, Stacey added: “First things first, it is a perfume, it’s just one perfume I’m launching.
“I’m really, really excited about it. I am also super nervous about it because I’ve let go of a lot of things this year that are guaranteed income that I won’t have next year. And none of this project is guaranteed to be successful in any way, so it feels like a massive risk and is scary. When I say I’ve been through hundreds of formulas I’m not exaggerating. Two of the ingredients in the final formula are Tuberose and Amber.”

Stacey Solomon and Joe Swash share six children together as part of their blended family (
Image:
INSTAGRAM)
Fans flooded her with questions after she started an Instagram Q&A, where they could ask questions and see her replies on her story. The star was brought to tears by the overwhelming support from her fans and said: “Not me crying into my inbox.”
The Loose Women panelist who rose to fame on The X Factor, back in 2009, went on to thank fans for their support over the years. Stacey said: “You have literally changed my life. I get to live dreams of mine that, when I was growing up, they were… not even dreams of mine, they weren’t even on my radar of dreams because I realised just how far away that was.”
Although Stacey is new to launching a perfume, she’s no stranger to business ventures. Last month, she partnered with Abbott Lyon again for a celestial-inspired jewelry collection. She’s also had successful collaborations in home decor with Asda and Sainsbury’s.
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