Loose Women got a little bit saucy during its final broadcast of the week, as Judi Love read out some experts from a new erotic book – with viewers working out the identity of the secret famous author

Things got heated on Loose Women today – but not in the usual way.

The ITV show, no stranger to hosting some heated debates, quickly cut to an ad break during one steamy segment.

Panelist Judi Love was on hand earlier today to read aloud an extract from the latest erotic novel from mystery writer The Secret Socialite.

But as the popular comedian reached a sex scene passage, describing a man as “huge”, the daily show quickly went off air as an advert began to appear on viewers’ screens.

In a seductive voice, Judy read out a snippet which had the studio giggling. She said: “His tongue brushed over her lips, she moved her body instinctively into his – they were an exact fit. They were wet and fully clothed as she could feel his huge…”

The secret author appeared hidden behind a screen

The author of the steamy book series is said to be a famous woman who is staying anonymous in order to keep penning the books without risking changing her public reputation. Speaking on Loose Women today, Nadia Sawalha revealed it has taken a lot of effort to get the novelist in without revealing her identity.

However, those watching the ITV show think they’ve worked out who the famous woman responsible for penning the saucy books is. “Well this is Sarah Ferguson 100% who else talks like that,” one guessed on Twitter as the segment aired, with another adding: “Just what I thought.”

“I thought it sounded a bit like Heather Small,” one viewer suggested, as another pointed out the secret author’s silhouette revealed a tell-tale sign that exposed their identify, writing: “I noticed her [Sarah Ferguson] chin in the profile as my family has the same chin so we’ve talked about it before lol.”

Whilst another urged the author to reveal themselves, adding: “If I was her child, I would be extremely proud if her. Don’t be ashamed to identify yourself. #loosewomen Come out and don’t be ashamed of your past!! You wrote a book for heavens sake. You won’t reply, but it’s out there! Regards.” Someone else pondered: “That sounds like Kelly Hoppen.”

The Secret Socialite’s latest book, Naked in Mayfair, hit bookshop shelves last month and follows the story of Ava, a blonde bombshell and newly divorced banker who leads a glamorous life in Mayfair and is looking for love again. Naked in Mayfair promises to give readers an illuminating glimpse behind closed doors, in the back of a Bentley and at 30,000 feet.

During the author’s appearance on the ITV show, she was only referred to as Ava, which is also the name of the book’s main character. Outwardly, book character Ava is confident and successful, yet she feels alone in the world as she gives the reader an insight into her search for love, meaning, inner peace – and ultimately, self-acceptance.