Loose Women star Judi Love and This Morning host Alison Hammon attended an event separately but soon realised they had bought the same dress to wear to an awards ceremony

Alison Hammond and Judi Love showed up to an event wearing the same dress, but completely embraced their potentially embarrassing faux pas, much to the delight of fans.

This Morning host Alison could be seen wearing the same black sequin maxi as Loose Women star Judi Love, as they hit the red carpet on Saturday night for the Multicultural Business & Community Champion Awards.

But instead of steering clear of each other to avoid any embarrassment, the two presenters loved every second of their ‘double slay’, posing for photos alongside one another.

They shared their happy accident on social media, revelling in the fact they both picked out the same outfit. Stand up comedian and panellist Judi, 44, posted two photos of the women beaming together, writing: “There would be no one else I’d want to turn up to an event and we’re wearing the same outfit!!

“The same dress!! We laughed so hard and at the same time loved it so much!!” She added the hashtags ‘sameoutfit’, ‘sisterqueen’ and ‘doubletheslay’. Judi and Alison’s dresses are from fashion brand Goddiva, with both of the stars choosing the Embroidered Sequin & Mesh Maxi Dress, which costs £120. Fans have also found the same dress reduced at Debenham’s for £90.

Judi and Alison showed up to an event in the same outfit ( 
Image:
Instagram)

The pair beamed as they laughed at their faux pas ( 
Image:
Instagram)
If you love their dress and are looking for alternatives, we’ve also spotted this gorgeous sequin number at Roman for £140.

Celebrity fans and Instagram followers alike flocked to comments section to share their joy. Love Island star Laura Anderson wrote: “LOVE this sooooo much! Looking unreal girlies both obviously got great taste,” while Gogglebox’s Ellie Warner added: “Queens!” Dame Kelly Holmes also shared her support for the pair, writing: “YES YES YES to this! Two talented and beautiful women looking STUNNING.”

With Judi and Alison’s fashion coincidence filling the pair with laughter, Judi recently revealed she actually wants to formally study how humour can affect “women’s health”. Speaking recently to the Mirror, the comic said: “I don’t see myself as a role model, but if someone can see themselves in me, that makes me feel purposeful.

“People shouldn’t limit themselves to what people expect them to do. I want to get back on the road and do my comedy tour and I’d love to do more writing, producing and directing. I want to go back to university and do a PhD. I’d like to study how laughter affects your mental health… otherwise, I’d study something connected to women’s health.”

The mother-of-two also opened up about being in the public eye, admitting it’s not as easy as it seems, revealing the pressure can be too much for some. She added: “It’s a very demanding industry and so many people suffer with anxiety. You’re exposed. You’re meeting so many different people and your circle changes – you’re not seeing your friends and family as much. You need a really good support network.”