Holly Willoughby is reportedly set for a ‘huge payday’ from ITV, who are said to have offered her three shows in a bid to ensure she stays working for the channel

Holly Willoughby is said to be set for a huge payday this year as ITV have reportedly offered her a trio of new TV shows in a bid to ensure she stays with the channel.

Despite stepping down from This Morning in 2023, Holly has remained with the channel to present Dancing On Ice and, more recently, rebooted show You Bet!.

You Bet! features Holly and Stephen Mulhern as co-hosts and kicked off in December with two specials. And according to The Sun, ITV have given Holly a full series of You Bet! after the two specials, which could lead to the channel giving her another Saturday night entertainment show, with the potential of a third game or quiz show too.

Holly has already kicked off rebooted show You Bet! with co-host Stephen Mulhern, as they fronted two specials in December ( 
Image:
ITV)
A source told the publication: ” ITV chiefs are attempting to future-proof their relationship with Holly, who they very much see as having launched and nurtured her career on the network.

“But they also understand she has earned her place as one of Britain’s biggest TV stars, and inevitably rivals will make her offers — so they feel they have to tempt her to stay. Of course, it’s entirely up to Holly if she takes up ITV’s deal or starts to consider her options elsewhere.” Mirror has contacted representatives of Holly and ITV for comment.

You Bet! started in 1988 hosted by the legendary Bruce Forsyth. During the ’90s, Matthew Kelly and Darren Day also presented the show, which features ordinary people taking on incredible challenges for a large cash prize.

ITV are said to be keen to keep Holly, who has already filmed a show for rival Netflix ( 
Image:
Netflix)
ITV’s reboot has so far seen Holly and Stephen as co-hosts, accompanied by Alison Hammond, Rob Beckett, Harry Redknapp and Rosie Ramsay who along with the audience gamble on the outcomes of the whacky challenges.

While ITV may be keen to hold onto Holly, she has already made the move over to Netflix for one new show; Celebrity Bear Hunt, which features adventurer Bear Grylls chasing a line-up of famous names in the Costa Rican jungle.

The poster features Holly and Bear poised on opposite sides amidst a dense jungle backdrop, complete with trees and birds. Netflix has set the premiere of Celebrity Bear Hunt for February 5.

The caption reads: “Can 12 celebrities survive being hunted in the Costa Rican jungle by Bear Grylls? Hosted by Holly Willoughby, Celebrity Bear Hunt arrives 5 February 2025, only on Netflix.”

While Netflix has yet to confirm the celebrity lineup, there’s been speculation circulating. The Sun reports that the rumoured participants include Spice Girl Mel B, Strictly Come Dancing judge Shirley Ballas, rugby star Danny Cipriani, tennis icon Boris Becker, designer Laurence Llewelyn-Bowen, and The Saturdays’ Una Healy. Also reportedly bracing themselves for the ultimate trial are The Inbetweeners star Joe Thomas, TV host Steph McGovern, glam model Lottie Moss, culinary wizard Big Zuu, and Ted Lasso’s Kola Bokinni.