it’s been engaged in for years on overdrive. Kelce expands his celebrity further outside of football, which is something plenty of NFL players could use — football doesn’t guarantee you’re rich forever, and careers are often short. And Swift further expands her empire, sells some more concert and movie tickets, and gathers fodder for her next album.

Taylor Swift is great at translating attention and loyalty into money. The NFL is great at turning attention and loyalty into money. Their combined forces equal … well, you get the point.

IT’S A CULTURAL PHENOMENON. IT’S A CAPITALISTIC SPECTACLE. IT’S FUN. IT’S ALSO FRAUGHT.

“It’s like a business bonanza that just appeared for two brands that have some of the biggest brands in the world,” said it’s been engaged in for years on overdrive. Kelce expands his celebrity further outside of football, which is something plenty of NFL players could use — football doesn’t guarantee you’re rich forever, and careers are often short. And Swift further expands her empire, sells some more concert and movie tickets, and gathers fodder for her next album.

Taylor Swift is great at translating attention and loyalty into money. The NFL is great at turning attention and loyalty into money. Their combined forces equal … well, you get the point.

IT’S A CULTURAL PHENOMENON. IT’S A CAPITALISTIC SPECTACLE. IT’S FUN. IT’S ALSO FRAUGHT.

“It’s like a business bonanza that just appeared for two brands that have some of the biggest brands in the world,” said