Credits: Imago
When the news of Lewis Hamilton leaving Mercedes at the end of 2024 broke, it invited a series of new problems for the Silver Arrows. Already battling with performance issues, the team was also tasked with finding a replacement driver, and also sponsors, as some of them are leaving because of Hamilton’s departure. Thankfully for Mercedes, they seem to have found a replacement for Tommy Hilfiger and Puma in Adidas.
Advertisement
Hamilton has been a global ambassador for Tommy Hilfiger since 2018. In turn, the fashion brand has been in association with the Mercedes F1 team in a multi-million dollar contract. A year earlier (2017), Hamilton signed a deal with sporting giants Puma to become their brand ambassador as well. Since then, they have been making Mercedes’ race suits and apparel.
Advertisement
Hamilton’s link with Mercedes brought the Brackley-based outfit immense commercial success, thanks to his sponsorship appeal. Now, with him leaving, Mercedes have to scramble and find new sponsors. As reported by GB News, Adidas will enter a partnership with Mercedes in a deal that will greatly help the Silver Arrow’s finances.
Reportedly, Mercedes will earn more from their Adidas partnership than what they get from Puma and Tommy Hilfiger combined. Presently, Mercedes earns a combined total of $7.5 million from the aforementioned sponsors. The new Adidas deal will generate ‘tens and millions of dollars’, as reported by The Daily Mail.
This deal will also greatly benefit Adidas, who recently lost their contract of making jerseys for the German soccer team. Mercedes’ F1 team is a big name Adidas can add to their list of great sports entities and teams they have been tied with over the course of their existence.
From one Lewis Hamilton-related problem to another
Mercedes may have found a sponsor for next year, but they are yet to come up with a replacement driver for Hamilton. Per a recent report from PlanetF1, Toto Wolff confirmed that Max Verstappen is presently a top candidate for the role. However, Wolff isn’t in a hurry and wants to take his time before making such a big decision.
Advertisement
There are plenty of other drivers for Mercedes to choose from should Verstappen not be a viable option. Mercedes junior Andrea Kimi Antonelli is a strong prospect for the position if the team is willing to risk putting the young driver in Hamilton’s shoes.
Expected to achieve great things in F1, the 2025 season could well be a training phase for Antonelli, with the 2026 regulation changes potentially leveling the playing field for Mercedes.
News
Inside David and Victoria’s purple Robin Hood-themed 1999 wedding with baby Brooklyn and famous thrones
DAVID and Victoria Beckham have been spotted sorting out the last minute preparations for their son Brooklyn’s wedding. It comes two decades after the celebrity couple were…
Victoria Beckham shares sweet family snaps as she prepares for ‘an exciting weekend’ ahead of Brooklyn’s wedding
VICTORIA Beckham has gushed over the family’s “exciting weekend” with a sweet series of snaps as eldest son Brooklyn prepares to get married. The photographer, 23, who…
Brooklyn Beckham surprises fiancée Nicola with tattoo dedicated to her late grandmother
Brooklyn Beckham has touched the heart of his fiancée Nicola Peltz by getting a tattoo tribute to her late grandmother, Gina. The 22-year-old celebrity offspring of David and Victoria…
How Victoria Beckham is coaching Harper, 12, for stardom – A-list pals to designer wardrobe
Victoria Beckham is said to be giving daughter Harper a crash course in how be a successful A-Lister – but it seems talent has nothing to do…
Brooklyn Beckham and Nicola Peltz’s hand-written note for Selena Gomez as she quits social media
Selena Gomez has given a glimpse inside her friendship with Brooklyn Peltz Beckham and Nicola Peltz Beckham, sharing a note that she was seemingly left at their home. The actor, 31,…
Brooklyn Beckham drops huge cooking bombshell ahead of first restaurant opening
Brooklyn Beckham has sensationally revealed that he has never been professionally taught how to cook, despite opening his first restaurant in just a few days. According to the…
End of content
No more pages to load