Kanye West raises eyebrows with 30-second Yeezy ad during Super Bowl: ‘Is this real?’
Kanye West raises eyebrows with 30-second Yeezy ad during Super Bowl: ‘Is this real?’
Rapper’s 30-second ad for Yeezy reportedly cost $7m and aired only on regional CBS stations
Kanye West promoted his Yeezy fashion line during Super Bowl LVIII with a 30-second ad that reportedly cost him nearly $7 million.
The rapper, 49, appeared to have filmed the commercial for Yeezy.com on his cell phone camera from the backseat of a car. “Hey y’all,
this is Ye, and this is my commercial,” he said. “And since we spent all the money on the commercial spot, we actually – we didn’t
spend any money on the actual commercial. But the idea is I want you to go to Yeezy.com.”
West, who legally changed his name to Ye, spelled out the website for viewers before adding: “I’m gonna write it at the bottom of the
screen and I got some shoes and mmmm that’s it.”
According to The Hollywood Reporter, the 30-second ad only aired in certain markets. While the cost for a national commercial slot is
reportedly $7 million, it’s likely West didn’t pay the full amount as the ad only appeared regionally. The Super Bowl aired on CBS and
was available to stream on Paramount+.
Although only some Super Bowl viewers were able to see the Yeezy ad on Sunday evening, clips of West’s commercial went viral the
following day. In a TikTok repost, many users expressed their confusion at the brief, yet to-the-point, commercial.
“Is this real or nah lol,” one TikTok user commented.
“Most Kanye commercial,” another person said.
“He sounds like a kid with a small business,” joked someone else.
One user praised the 30-second ad as “marketing genius” while another person wrote: “Bro is living in a different reality.”
The commercial was to promote the controversial fashion designer’s new Yeezy Pods shoes, which are selling for just $20. In addition
to the sock-like foldable shoes, a number of graphic T-shirts and pants were also being sold for $20 – including a white tank top with
the word “Wet” written across it, and long sleeve shirts promoting his newly released album, Vultures.
