DAVID and Victoria Beckham’s children are taking the family brand to “world domination” according to an expert.
The megastar couple’s second eldest son Romeo has just signed a £1.2million contract with the sport shoe maker Puma – and their first child Brooklyn penned a million pound deal with British fashion outlet Superdry last month.
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The Beckham family are working together to support their jet-setting lifestyleCredit: INSTAGRAM/VICTORIA BECKHAM
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Brooklyn’s engagement to model and actress Nicola Peltz has made him more famous in the USCredit: Getty
Romeo, 19, also hopes to be a top footballer like his former England captain dad, while 22-year-old multi-talented Brooklyn is showing off his cooking skills via a new YouTube channel.
Third child Cruz, 16, is aiming to emulate his mum’s success in the pop charts, and there will be a bidding war for the signature of their 10-year-old daughter Harper when she is old enough to model.
But that is just the beginning, according to popular culture expert Nick Ede.
Nick, who has helped celebrities with their public images for two decades, tells The Sun: “This is just the start of something for the Beckham children, because when they get to their mid-twenties they could be even bigger.
“The Beckham family are remarkably united, helping each other out and in recent years they have fused even more so.
“Victoria posts photos of David roasting chestnuts by the fire with his children, which reinforces this image of a strong daily unit that people and brands buy into.
“With the arrival of the younger generation, I think we are going to see them carrying on world domination for years to come.”
Here we look at why David and Victoria can bank on generation Becks.
‘Dynasty-building’ romance
At first it looked like David’s first born was going to follow in his studded boot-steps by gracing football stadiums.
But Brooklyn was cut from Arsenal’s academy at the age of 15 and instead turned his hand to photography.
Having interned with top British photographer Rankin, shot for Burberry and produced his own book of photographs, he is now switching careers once more.
Brooklyn has just launched own cooking show, Cookin’ With Brooklyn, on Instagram, where he has 13million followers.
Nick says: “We first thought that Brooklyn was going to be a major photographer, working with Rankin, but now all of a sudden he has this cookery show which has high-end production and will be extremely lucrative for him.
“In the future I can imagine David – who loves his food and is great friends with Gordon Ramsay – and Romeo cooking together.”
If that fails, he always has modelling to fall back on.
Last month he signed a £1million deal with Superdry and he also endorsed Pepe Jeans’ “sustainable denim” campaign with his wife-to-be Nicola Peltz.
It is his union with actress and model Nicola, 26, the daughter of a billionaire, which will do the most to raise his profile across the Atlantic, says Nick.
“That is going to perpetuate this dynasty,” he claims.
Supermodel potential
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Romeo Beckham promoting Puma bootsCredit: Mega
With his natural good looks and ability on the football field, Romeo has the potential to be the most famous of the Becks brood.
The megabucks Puma deal is the highest sum earned by any of Victoria and David’s offspring.
In the past he has modelled for Burberry, Canada Goose clothing and he was the cover star of the Italian magazine L’Uomo.
Nick says: “Romeo has the potential to be a supermodel. He is photogenic enough to become a model even without his famous parents.
“But most models get a day rate, so to sign a £1.2million deal at the age of 19 is very unusual.
Romeo is photogenic enough to become a model even without his famous parents
Nick Ede
“The power of his name and celebrity is worth that to Puma. These brands want young ambassadors who can introduce a whole new following to them, so they are embedded into their later life.”
His 3.2million Instagram followers is 10 million behind his older brother, but is enough to guarantee huge sums for backing products on social media.
Romeo’s 19-year-old girlfriend Mia Regan, from Chippenham, was described by Tatler magazine as “The It Girl of Lockdown Three”, so this could be another power couple in the making.
Romeo also plays for Fort Lauderdale CF, the reserve team for US side Inter Miami, which is part owned by David.
Of all the four kids, it is the second born who is the only one likely to stick with sport.
Nick thinks that taking up his father’s game is going to “garner a lot of attention”.
Cruz-ing into the charts
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Cruz Beckham recently posted this image of himself in the recording studioCredit: Instagram
Former Spice Girl Victoria long ago turned her back on the singing career which made her famous – but her youngest son fancies a shot at the charts.
Megastar Ed Sheeran has given Cruz some songwriting tips and the youngster also had guitar lessons.
Ed revealed: “I went and spent a while chatting to Cruz about his music and teaching him how to write a song.”
Five years ago the budding musician released a song called If Every Day Was Christmas and recently has been perfecting his craft in the studio.
Justin Bieber’s manager Scooter Braun has been guiding Cruz’s career, so there is clearly a belief in his potential.
“Cruz looks set to follow his mother into the charts,” says Nick.
I went and spent a while chatting to Cruz about his music and teaching him how to write a song
Ed Sheeran
Like his older brothers, the teenager has earned money by modelling.
Cruz is dating Bliss Chapman, who is the daughter of former model Rosemary Ferguson.
Both his parents have been supportive of his ambitions, re-posting his musical performances.
Young fashionista
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Harper Beckham has several Instagram fan accounts even though she’s only 10Credit: Instagram
The only daughter in the Beckham clan could go on to eclipse her brothers.
She’s only 10 years old, so is too young to sign up for a lucrative modelling contract at the moment.
But big brands are sure to battle for her signature if she chooses to follow her siblings into the modelling world.
Last year her mum Victoria posted images of Harper showing off clothes from her fashion line and she has displayed an interest in stylish clothes.
Nick says: “Harper is sure to sign a fashion or beauty deal, she is so angelic and is the perfect schoolgirl.”
Harper has grown up on social media, with her family posting regular images and videos of her to fans.
Victoria has 29.3million Instagram followers and David has 70.3million, many of which are excited when their daughter makes an appearance.
Whatever career Harper chooses, she will have instant access to almost 100million people – and so will whoever snaps her up.
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Nick concludes: “Brands know that both David and Victoria will endorse the posts made by their children to their millions of social media followers.”
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Victoria posted a video of Brooklyn dancing with Harper at ChristmasCredit: Instagram/VictoriaBeckham
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Brooklyn Beckham has started his own cookery showCredit: Instagram
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Popular culture expert Nick Ede says the Beckham kids will get more and more famous
