Brooklyn Beckham is in the advanced stages of planning the launch of his very own ‘Brand Beckham’ – called Cloud 23 after the No 23 shirt which David Beckham wore at Real Madrid and LA Galaxy.

Brooklyn, 24, who is the oldest son of Becks and his fashion designer wife Victoria Beckham, has set up a Californian company called Peltz Beckham – the blended family name he took after marrying model Nicola Peltz last year.

Lawyers for Peltz Beckham LLC have filed for a slew of trademarks for Cloud 23 at the US Patents Office to cover everything from kitchen knives and cutlery to hats, T-shirts and sweatshirts, as well as sauces, alcohol (including spirits and beer), and non-fungible tokens… and plenty more in between.

Sources say that Brooklyn’s billionaire father-in-law Nelson Peltz – who recently announced plans to nominate himself to the board of Disney – has been advising him on building his empire.

Brooklyn Beckham is in the advanced stages of planning the launch of his very own brand – called Cloud 23 after the No 23 shirt which David Beckham wore at Real Madrid and LA Galaxy

Brooklyn’s company has filed for a slew of trademarks for Cloud 23 at the US Patents Office to cover everything from sauces to merchandise. His dad is seen in his No 23 jersey in 2003

Sources say that Brooklyn’s billionaire father-in-law Nelson Peltz has been advising him on building his empire

There are plenty of signs of an initial focus on hot sauce – something the Daily Mail previously revealed was a plan in the works for Brooklyn, who took up cooking during the pandemic and now makes a living as a culinary social media star

There are plenty of signs of an initial focus on hot sauce – something the Daily Mail previously revealed was a plan in the works for Brooklyn, who took up cooking during the pandemic and now makes a living as a culinary social media star.

He’s asked to trademark Cloud 23 for a range of sauces from Worcestershire and steak to ketchup, mayo, aioli, as well as all kinds of chili including sriracha, picante, pico de gallo, chimichurri and wasabi.

On the sweet side there are mentions of maple syrup, honey, raspberry coulis and chocolate sauce.

The company is also seeking to trademark Cloud 23 guacamole, tahini and tapenade.

But interestingly, Cloud 23 is going to live up to its name and be a brand in the virtual world, too.

Beckham is seeking trademarks for the ‘provision of an online marketplace for buyers and sellers of hot sauce’ and for selling other food and beverage products virtually, for use in a virtual world.

And it’s not just virtual food and drink that the Cloud 23 label could cover.

Trademarks are also being sought for ‘providing online, non-downloadable virtual footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, toy accessories, digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments.’

Brooklyn requested the trademarks under his Californian company called Peltz Beckham – the blended family name he took after marrying model Nicola Peltz (seen in December) last year

Brooklyn has spent years trying his hand at different careers – including modeling, photography, and soccer – before turning to cooking, and he’s faced scrutiny over his jobs

Over the years, Brooklyn (seen with his family) has been slammed for the opportunities he’s received, with many accusing him of only getting them due to his family name

It will provide those virtual environments, too; where ‘users can interact for recreational, leisure, or entertainment purposes.’

If all this sounds like a completely different world to you, you’re not alone.

Metaverse platforms like Roblox, Decentraland and The Sandbox have massive in-game economies where revenue can be generated by selling folks everything their avatar desires.

Users dress up their characters with skins (not actual epidermis, rather digital decorations), and purchase virtual clothing to express individuality and demonstrate status. All of which can be resold, or swapped with other avatars.

Another, slightly easier to understand, application seeks to brand the ‘streaming of entertainment content and live streaming of entertainment events via an online environment.’

DailyMail.com has contacted Brooklyn’s spokesperson for comment.

Meanwhile, back in the (real) kitchen, critics have carped at the standard of Brooklyn’s cooking, which sits more at the well-funded amateur end of the spectrum.

In his Cookin’ With Brooklyn series on Facebook in 2022, he asked a chef how he would know when a hash brown was cooked, and appeared to have no idea how to batter or fry fish. There were 62 crew on the show.

Brooklyn has also received a lot of negative responses over the creation of his show in general, with some people slamming him for landing his own series even though he never completed any culinary training.

Brooklyn has spent years trying his hand at different careers – including modeling, photography, and soccer – and over the years, he has faced immense scrutiny over some of the other opportunities that he’s received, with many accusing him of only getting them due to his family name.

Back in 2016, when Brooklyn was hired to shoot a Burberry campaign at age 16 – despite having very little experience – prominent photographer Chris Floyd branded it as ‘sheer nepotism,’ while fashion snapper Jon Gorrigan described it as an ‘injustice.’

Despite this, he has built an online following of more than 16.4 million on Instagram which has allowed him to pick up endorsement deals with companies including Dunkin Donuts, Typhur cookware, Chosen foods and sake purveyors Wesake, in which he is an investor.

Brooklyn has admitted he’s been looking for something he would ‘literally die for,’ said he ‘found that with cooking.’

He also insisted to Insider in October that he was ‘working his bum off’ and stated that he would not be stopping any time soon because ‘cooking makes him happy.’

‘To be honest, I’m used to the hate. It doesn’t really bother me. Cooking makes me happy,’ he said.

‘I have more important things to worry about than people saying a little bit of rubbish about me.

Brooklyn’s father David picked the No 23 shirt when he moved to play for Real Madrid because his preferred No 7, which he wore at Manchester United, was not available

His new number was a nod to his ‘ultimate sporting hero,’ the legendary basketball player Michael Jordan, who wore the No 23 jersey throughout his career

Brooklyn’s nod towards his dad in his new brand is a big move considering that rumors erupted in 2022 that he had a falling out with his parents over his relationship with Nicola

‘My message to them is to keep writing whatever they want to write. There are always going to be people out there who try and pull you down.

‘I’m doing my thing and working my bum off. So they can keep writing what they want, but it’s not going to bother me – I’m just going to keep doing my thing.’

He will have some way to go, though, to emulate the business success of his parents, who have built Brand Beckham into a huge empire of endorsements and enterprises, including a football team in Miami for David, a fashion and beauty line for Victoria, and deals with Maserati and Adidas. Collectively, the couple is worth around $450 million.

Brooklyn’s father David picked the No 23 shirt when he moved to play for Real Madrid because his preferred No 7, which he wore at Manchester United, was not available (being already taken by Spanish footballer Raul).

His new number was a nod to his ‘ultimate sporting hero,’ the legendary basketball player Michael Jordan, who wore the No 23 jersey throughout his career.

Brooklyn developed a passion for the sport when the family was living in LA, and his dad would regularly take him to watch the Lakers.

Brooklyn’s nod towards his dad in his new brand is a big move considering that rumors erupted in 2022 that he had a falling out with his parents over his relationship with Nicola.

The alleged fight started at his and Nicola’s wedding, when it was reported that the former Victoria and David were not seated at the bride and groom’s table.

An onlooker claimed that the Beckhams ‘were not at the forefront’ and that the ‘wedding was all about the Peltz family.’

There also seemed to be tensions over Nicola’s wedding dress, as Nicola said in an interview with Grazia that fashion guru Victoria was supposed to make her gown but seemingly accused her of backing out of their agreement.

After that, fans began to notice that Nicola and Victoria – who previously fawned over each other’s pictures online – started scarcely liking each other’s pictures on social media.

Rumors were intensified when Brooklyn missed his family vacation in June 2022 to spend time with his wife’s relatives instead.

The alleged fight started over  Nicola’s wedding dress, as Nicola said that fashion guru Victoria was supposed to make her gown but backed out. They’re seen in 2021

It seems as though tensions have died down as Brooklyn and Nicola were seen celebrating Christmas in the Bahamas with David and Victoria and the rest of his family recently

A source told DailyMail.com that September that Victoria was ‘heartbroken’ over the fallout with her daughter-in-law Nicola and the strain it put on her relationship with Brooklyn.

But weeks later, the family seemed to put the feud to rest as they reunited to attend Victoria’s Paris Fashion Week show.

It was said that Brooklyn and David had a confrontation before the event, with a source telling DailyMail.com, ‘I don’t think David has ever lost his temper with Brooklyn or had cause to talk to him harshly, but that has now finally happened.

‘He had it out with him and told him: “We don’t do this in our family – and you know that we don’t do this in our family,”‘ they added, regarding Nicola’s Grazia interview.

David reported told Brooklyn: ‘What happens next is up to you, but we are done with the drama.’

‘David was really appalled by the Grazia interview because it seemed to be washing the family dirty linen in public – and he said that [Brooklyn’s brothers] Romeo and Cruz are also hurt by it,’ the insider continued.

‘It was probably a shock as he’s never done anything other than tell Brooklyn how much he adores him.’

Since then, it seems as though tensions have died down as Victoria and David wished Nicola a happy birthday in early 2023 on social media.

In addition, the couple has been spending time with their son and his wife numerous times in the last year, and they even jetted off to the Bahamas together with the rest of his family to celebrate Christmas.