Meghan Markle is yet to fully launch her lifestyle brand American Rivieria Orchard but a PR expert has identified some concerning signs.

The publishing world can’t wait for Meghan Markle’s memoir, says insider (Image: Getty)

Meghan Markle is gearing up to officially launch her new lifestyle brand American Rivieria Orchard but a PR expert has identified some ‘major concerns’.

The Duchess of Sussex, 43, first teased her new brand six months ago and aside from a few jam jars, not much has been seen since.

It is reported that Meghan is struggling to hire a CEO for the venture, following allegations from former employees, and a PR expert said this is a major red flag for future investors.

“I would have major concerns if I were an investor,” Matt Yanofsky, a PR and brand marketing expert, told The Times. “If I’m an investor, I’m saying to her, ‘you need to find a CEO with a direct business plan that’s going to show profitability, or at least a revenue plan, within the next 60 to 90 days. Otherwise, I’m taking my money out’.”

He added: “I’d be happy to eat my words and best of luck to her, but as of right now, [ARO] seems like it’s the wrong product with the wrong people.”